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Archive for the ‘Trust Research’ Category

Mar
20

Are financial institutions inherently untrustworthy or is this a simple misconception? 

To answer this question we first must consider how “finance” and “trust” are being defined. Without universally accepted definitions, all financial institutions are painted with one broad brushstroke and consumers among other stakeholders, are left in an ever escalating state of mistrust and confusion. And when the “news” and the latest “study” report that trust in finance is up (or down) this only fuels the fire.

Trust? What are we trusting financial institutions to do, or not do? Safeguard our money, be transparent with fees, earn a good return for shareholders, protect our personal data, treat employees well, provide good customer service, or all of the aforementioned?

Finance? Can global investment banks, regional banks, brokerage firms, insurance companies, financial planners, REITS, and/or a local savings and loans be lumped together when discussing trust in finance? Should they be?

For nine years Trust Across America has been researching and reporting on the trustworthiness of America’s largest 2000 public companies via our proprietary FACTS® Framework. We perform this analysis through a quantitative and objective lens (with no input from the companies themselves)

 

This is, by order of magnitude, the largest ongoing study ever conducted on trustworthiness at the individual corporate level. Our 2018 data (Russell 1000 only displayed below) concluded that the finance sector remains the lowest in trust, with an average score of 57 on a 1-100 scale. (Down from 58 in 2017). This dataset was finalized in April 2018. It is updated every April.

 

Copyright 2019 Next Decade, Inc.

 

But what do these numbers really mean?

Our data also tells a more detailed story, and one that places us in a unique position to discuss trust AND the financial industry. Industry is NOT destiny and those more trustworthy financial institutions suffer at the hands of their less trustworthy colleagues. Take a look at this. Suddenly certain financial industry players look quite a bit better, while some look worse.

Copyright 2019 Next Decade, Inc.

 

 

And dissecting the data even further reveals the following:

 

                                                 Name            Symbol    Sector                        Industry                 FACTS Score

Copyright 2019 Next Decade, Inc.

 

Some of the major regional banks have high trust scores, while others do not. Again, industry is not destiny.

Trust in financial institutions isn’t necessarily “up” or “down.” That’s simply a news headline. At its core, trust is internal. It is a function of how much leadership cares about its corporate culture, and chooses to embrace the value of trust in meeting the needs of every stakeholder group. For those leaders who are interested in learning more about how to elevate trust internally, please Tap into Trust and take our sample one minute (customizable for any organization or team) quiz.

For all others, keep debating whether trust is “up or down.”

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She also runs the world’s largest global Trust Alliance and is the editor of the award winning TRUST INC. book series. She holds a BA in International Affairs and an MBA. 

Purchase our books at this link

For more information on Trust & Integrity in Corporate America purchase our 2018 report. To be among the first to review our research and more fully engage in elevating organizational trust, please consider membership in our vetted Trust Alliance.

 

Copyright 2019, Next Decade, Inc.

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Feb
18

When trust is low, fear is high, and fear is very costly.

Numerous studies have shown that:

  • High-trust organizations consistently outperform their rivals
  • Trust is the foundation of high performing teams
  • Trust reduces employee turnover and increases engagement
  • Trust increases productivity and innovation
  • High trust leads to long-term business success, beyond just short-term “home runs.”

What is your organization doing to cut the losses of low trust?

The “fix” is relatively easy and inexpensive. And it begins by acknowledging that low trust is costing you money. Like a disease, if low trust is ignored, it continues to spread.

Our newest Trust Tool is based on our Trust Alliance Principles (TAP), the result of the collaborative efforts of dozens of the world’s leading trust scholars and practitioners. Since April, these principles have been accessed over 40,000 times in 16 languages. This tool will provide any team (including the Board of Directors,) or organization of any size in any industry, with a simple roadmap to track and elevate trust.

Want to learn more? Contact barbara@trustacrossamerica.com

 

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine.  Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

 

Copyright(c) 2019, Next Decade, Inc.

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Jan
26

Celebrating Our 5th anniversary!

 

Formed in 2013, we are a growing collaborative community focused exclusively on elevating organizational trust by providing enlightened leaders with the “right” tools and resources. Unlike other think tanks, we have advanced our “thinking” to action.

 

The past twelve months represented a “banner year” for the Alliance as we completed the following projects:

Trust Alliance Project Highlights

 

  • Named our first 12-member Trust Council comprised of Alliance members who have taken an active role with us in building organizational trust programs over the years.
  • Published our 10th anniversary TRUST! Magazine spring issue, highlighting good governance practices. It’s a gem and should be read by every Board member everywhere!
  • Members contributed to our growing case study library called Trustlets.
  • Dozens of hours were spent coordinating and consulting on TAP (Trust Alliance Principles). Phase II has now begun with a new project launching on January 29, 2019.
  • Global members helped construct our first annual Country Trust Index.
  • The 4th annual Showcase of Service Providers was published.
  • Our 10th anniversary report “Trust & Integrity in Corporate America” (available at www.trustacrossamerica.com ) features the work of many Alliance member, and we published this “2 pager” under the Research tab on our website.

What’s Ahead?

 

In 2019 we began arming our members with a new actionable trust “tool” delivered every month through our member newsletter.

Why Not Join Us?

 

If you are interested in rolling up your sleeves and participating with a group of collaborative global professionals, we’d love to consider you for membership.

(Some of our members have been kind enough to add their thoughts on this testimonials page.)

 

Questions or comments? Feel free to send your thoughts along.

Barbara Brooks Kimmel, CEO and Chief Trust Officer

 

Copyright 2019, Next Decade, Inc.

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Jan
13

2019 began with a trust “bang” when Salesforce CEO Marc Benioff announced a new position in his company. Essentially, after some deep soul searching, this CEO recognizes that most large organizations, including the tech sector, have a trust problem and he is committed to solving that. Marc is one of a small yet growing cadre of enlightened leaders, and with the appointment of Paula Goldman from Omidyar Network, Salesforce now has a Chief Ethics and Humane Use Officer.

I recently asked a few of Trust Across America’s Trust Council members  to weigh in on how Paula can be most effective in her new role.

Donna Boehme who heads Compliance Strategists and has been a leading voice for Compliance 2.0 had this to say:

As the CEO says, it’s been “dark days” for the tech industry, which is by no means an overstatement. With so much change leading to an aggregation of power in the big tech companies, the industry is long overdue for a reckoning. By appointing a senior executive to begin to manage such issues at his company, the CEO is demonstrating intuitive foresight and risk assessment. I also imagine he has seen the disasters that befall companies that fail to value ethical leadership and culture as a key company asset.

That’s quite a high minded and open-ended title to the extent it opens the door to confusion and misinterpretation. Ms. Goldman should do what I often coach new chief compliance and ethics officers (CECOs) to do: refine her title and ensure she has a clear written mandate for the role that is understood and agreed by all of senior management.

In that vein, Bob Whipple at Leadergrow had similar advice for Paula:

Make sure to have clarity of your role.  Many a “Chief Ethical Officer” has found out that he or she is ultimately like an appendix. I have always believed that ethical culture is a line rather than a staff function. Also, try to figure out what “humane use” really means.

Back to Donna Boehme

A clear written mandate is the key to empowerment for those in these roles…including a clarification of the respective roles of others (HR, Legal, Audit, etc.) supporting the program to avoid redundancy and gaps. The future… hinges on robust collaboration and coordination by all who support related activities, which is why the written mandate and collaboration tools are important. I go by the well-established compliance maxim  of “If everyone is responsible for feeding the dog, the dog starves.”

Another early area of concentration for anyone new to this role is to establish key peer and mentor networks to support them as they navigate the often rocky waters in which any new function/executive must exist and succeed. 

The challenges for BigTech feel analogous to those faced by the defense industry in the 80’s, and it seems natural that a shared endeavor to address the risks of compliance and culture could prove as productive and proactively beneficial as the early Defense Industry Initiative did for BigDefense in the 80’s.

I also turned to Bob Vanourek, at Triple Crown Leadership, a former CEO of several major companies who offered this advice:

As the first steps in her new role as Salesforce’s first Chief Ethical and Humane Use Officer, Paula Goldman should:

  1. Seek input from multitudes of sources inside and outside the company as to the ethical and humane issues that are frothing to the surface in the coming years.
  2. Enlist a large cross-section of volunteers from inside and outside the firm who agree to think deeply about these issues and offer their counsel on how to deal with them. These volunteers should be wildly diverse in age, gender, disciplines, experience, political views, and other areas of difference.
  3. Assemble a small group of volunteer colleagues inside the firm to crystalize and summarize the input and views from above to discuss with her superiors at Salesforce with recommendations on the top few issues on which Salesforce wishes to take an initial public stand.

And finally, Stephen M.R. Covey who needs no introduction, offered these valuable insights:

This will not be easy for Paula because people often view differently what they perceive as right and wrong when it comes to policy decisions, and it can especially become contested when it comes to matters that are (or might become) politicized. In other words, there could be more than one right answer. If that’s the case, then focusing on establishing agreed upon criteria and process would seem to be among the highest leveraged initial steps she should take, including: 

  1. Focus on establishing criteria for her committee’s framework that includes making the creation, preservation, and enhancement of trust—externally and internally—an explicit objective, i.e., “How will this decision affect our trust in society? In the marketplace?  In the workplace?, etc.”
  2. Focus on establishing criteria that recognizes the fundamental needs (economic, social, intellectual, purpose) of ALL stakeholders, and seek to establish a dynamic process of attempting to assess and ultimately balance these needs and stakeholders.
  3. Create a process for internal feedback and discussion so as to be open and transparent inside the organization so that even if some people might disagree with the decision, they might still have felt heard and understood (even if not agreed).
  4. “Declare your intent” as to what you’re doing, and especially why you’re doing it, so as to be clear and transparent about agenda and motive.

As the CEO of Trust Across America-Trust Around the World, I offer Paula the following:

1. Our TAP program, guiding principles developed over the course of the past year by our global Trust Alliance, and currently accessed over 30,000 times. These Principles, available in 16 languages, can elevate trust in any organization of any size. We have recently completed Phase #2 providing a series of discussion questions for implementing each Principle.

2. Our research on the intersection of trust and profitability, should anyone should ask the question “Why trust?”

A few closing questions:

  • Should Paula Goldman be reporting to the Chief Equality Officer or someone else?
  • Will Paula’s role simply be to ensure that new technology initiatives remain ethically “compliant” or will the position go beyond this somewhat limited scope?

While our ten years researching the trustworthiness of public companies points to the conclusion that “no company is perfect,” how exciting to start 2019 with this news from a visionary leader in the tech sector. Well done. Now the “hard” work starts.

You can read Marc Benioff’s announcement at this CNBC link.

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

For more information contact barbara@trustacrossamerica.com

Copyright(c) 2019, Next Decade, Inc.

 

 

Jan
04

In 2018 Trust Across America-Trust Around the World celebrated its 10th anniversary. We are a collaborative social enterprise whose mission is to help organizations build trust. Highlights of our progress can be reviewed on this timeline. As our programs expanded this past year, we attracted almost 300,000 global visitors to our website and over 30,000 professionals have joined our TAP movement.

While we will always be interested in connecting with others who share our vision, we must also remain committed to the most urgent “task at hand” which is building new tools to help our community move its work forward. We are “doers” not “talkers” and “doing” requires time, energy and focus.

 

What does this mean going forward?

 

As of January 15th, we will be sharing new content and original though leadership less frequently on social media and will be deleting many of our current connections. The bulk of our efforts will be directed to those in our community who are:

  1. Members of our Trust Alliance
  2. Members of our broader network via subscription to our mailing list
  3. Have donated to our program
  4. Have actively participated in any of our recent ongoing projects
  5. Have reached out directly with something other than a sales pitch!

Click on any of the five links listed above to remain involved, or simply send me a note.

Best wishes to all for a 2019 filled with more trust, success and good health.

Barbara Brooks Kimmel, CEO & Cofounder, Trust Across America-Trust Around the World

Copyright 2019, Next Decade, Inc.

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Dec
07

Ten years ago, in the wake of the financial crisis, I undertook a study of organizational trust. Ten years later, and with the assistance of hundreds of global experts, I offer the following observations gleaned over the past decade.

Organizational trust is built over time and in incremental steps. There are simply no shortcuts.

Trust facts:

Organizational trust is an “inside out” strategy built through…

  1. A shared purpose and tactical vision acknowledging all stakeholders, not just shareholders
  2. A high integrity/high accountability board and CEO
  3. Long-term and corporate-wide intentional trust building strategies
  4. Daily reinforcement
  5. Hiring (and firing) in accordance with corporate values
  6. Rejection of hidden agendas
  7. Vulnerability and a willingness to admit mistakes
  8. Transparency, truth telling and promises kept
  9. Rewarding moral character
  10. Trust measurement and tracking

Recently my colleagues and I have witnessed some “sloppy” use of the word “trust” via short-term thinking attempts to provide quick and easy illusory measurements and solutions.

Trust Fiction:

Trust is not built through…

  1. Delegation of trust building to middle management or online ethics training modules
  2. Expensive and slick PR or “branding” campaigns
  3. CEO activism unrelated to the business
  4. CSR “one off” projects and ESG “check the box” practices
  5. Self-fulfilling surveys, reports and “best of” awards
  6. Philanthropy
  7. Empty apologies, lots of talk and little action
  8. Social media “strategies” and buzz words
  9. More rules and larger legal departments
  10. Short-term share price action

There are no short-term solutions to building a trustworthy business. Attempting to cut corners not only wastes time and resources but damages reputation.  For those Boards and CEOs who want to learn more, check back next week when we offer 12 free tools to elevate trust in every organization, regardless of size, industry or location.

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

For more information contact barbara@trustacrossamerica.com

Copyright(c) 2018, Next Decade, Inc.

 

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Nov
23

Trust Across America’s FACTS® Framework: Fast Facts

(a summary of our 10th anniversary 46-page report “Trust & Integrity in Corporate America 2018” )

Introduction: Developed by a cross-silo multidisciplinary team, and in the wake of the financial crisis in 2008, the Framework evolved with the goal of creating a long-term model to reduce corporate risk and maximize profitability by measuring trust. With the assistance of professionals from leadership, compliance and ethics, governance, accounting, finance, HR, consulting, corporate social responsibility, ESG, sustainability, and other disciplines, FACTS® was finalized in 2010.

Methodology: Now in its 9th year, Trust Across America performs an independent annual analysis using its rigorous and unique FACTS® Framework. Companies do not participate, nor do they know they are being analyzed.

How we define trust: A byproduct of strong core values that are practiced and reinforced daily.

The FACTS® Framework:

The Framework incorporates proprietary metrics and measures the trust “worthiness” of public companies based on five equally weighted indicators that form the FACTS® acronym: Financial stability, Accounting Conservativeness, Corporate Integrity, Transparency & Sustainability. Additional screens may include but are not limited to fines and violations, percentage of women on the board, CEO pay ratios and tenure, employee reviews and news. Our analysis has never identified a “perfect” company. In fact, on our 1-100 scale, it is unusual for a company to score above an 80%. In 2018, 103 companies in the Russell 1000 scored a 70% or above. The full list is provided in our research report.

Measuring Outcomes and Impacts: On average, and over the long-term, the “Top 10″ most trustworthy public companies have outperformed the S&P 500 by over 25% since inception. In each of the six full years, the selected group has had a higher return than the S&P 500. (June, 2018)

Sector analysis: FACTS® data is sorted by sector and the following chart represents the sector rankings for the Russell 1000 for 2018. FACTS® uses Zacks Investment Research that divides date into 16 sectors. Others like S&P and Morningstar sometimes place companies in different sectors. For example, Zacks financial sector includes banks, insurance companies, REITS and brokerage firms, to name just a few.

Comparability: FACTS is a unique proprietary model measuring the trustworthiness of America’s largest (2000+) public companies. Other measurements of trust tend to be silo specific and qualitative, while FACTS® is quantitative and objective.

For more information: Barbara Brooks Kimmel, CEO & Cofounder

Barbara@trustacrossamerica.com

 

 

 

 

 

 

 

Copyright © 2018, Next Decade, Inc.

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Nov
08

Trust Across America-Trust Around the World (TAA-TAW) recently released its 10th anniversary report “Trust & Integrity in Corporate America 2018.” The report includes a list of America’s public companies that were named to TAA-TAW’s proprietary Trust & Integrity Index, requiring a score of at least 70/100 in our unique FACTS(R) Framework, now with 8 years of data. Understanding that no company is perfect, only 103 companies in the Russell 1000 qualified including several from Finance, proving once again that industry is not destiny.

A few names from the sector in alphabetical order: Bank of America, Blackrock, Capital One Financial, Goldman Sachs, Morgan Stanley and Voya Financial. Congratulations to the leadership of these companies on their success.

To access the complete report please visit the home page at www.trustacrossamerica.com 

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

For more information contact barbara@trustacrossamerica.com

 

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Oct
29

The following information can be found in the first ten pages of our new 46-page report “Trust & Integrity in Corporate America.” It is the culmination of ten years of research on the impact of trust on business success.

Trust is a byproduct of strong core values that are practiced and reinforced daily. Click To Tweet Integrity is the adherence to the core values of moral and ethical principles. Click To Tweet

The common assumption is high integrity and trust simply “exist” at the individual, team and organizational level, yet dozens of surveys and studies show otherwise.

  • MIT concludes that leadership trustworthiness produces better results than competence.
  • A Deloitte study found that only 42% of CEOs and 50% of board members have discussed risks to their organization’s reputations in the past year. Also, 53% of CEOs and 46% of board members can’t identify events that can damage their organization’s reputation.
  • Gallup reports that only 46 percent of disengaged employees trust management.
  • Ernst & Young surveyed 10,000 workers ages 19 to 68 in eight countries revealed that just 46% of employees placed “a great deal of trust” in their employer, and only 49% placed “a great deal of trust” in their manager or colleagues.

These and dozens of other studies, graphs, data, statistics and tools to elevate trust at the individual, team and leadership levels are included in this report.

Early reviews have been outstanding:

Wow. What a gem. What a valuable and persuasive piece. Hearty congrats. Bob Vanourek, former public company CEO
This is the single best compendium of business trust that I have seen, bar none, anywhere.  Charles H. Green, Trusted Advisor Associates
I love your paper. It weaves a tapestry of a trail across the landscape of trust in an interesting and informative way. I like the way you have pulled in quotes and stats to state a case and then propose a solution. There is a lot of new material in here for me e.g. the MIT Sloan data on why people believe in leaders or not. The concept of “ethical blindness” is consistent with Jon Haidt’s Moral Psychology where he argues that morality blinds and binds us. Trust is such a complex issue and there are many things to like in what you have crafted. Bob Easton, Senior Managing Director Accenture Australia and New Zealand
Who may find value in reading this paper?
  • Business leaders and their advisors
  • Boards of Directors
  • Industry Associations
  • Academics
  • Media
  • Investors and activists
  • ESG professionals
  • Communications and Investor Relations professionals
  • Corporate responsibility officers
  • Regulators and Policy Makers
  • Ethics, Compliance and Human Resource officers
  • NGO professionals

Trustworthy leaders build trustworthy organizations. Talking about trust without learning what trust means or how to strategically implement organizational trust-building strategies, places companies not only at a strategic disadvantage, but increases both short and long-term enterprise risk.  Building a trustworthy organization goes way beyond philanthropy or CEOs “taking stands.”

Trust is an intentional top-down strategy, built from the inside out, and practiced and reinforced daily. Click To Tweet

Access to the report can be found on our homepage at www.trustacrossamerica.com 

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

For more information contact barbara@trustacrossamerica.com

Copyright (c) 2018, Next Decade, Inc. All rights reserved.

Oct
17

October 17, 2018:

Trust Across America-Trust Around the World announces the Country Trust Index™, the first ranking of national trustworthiness 

Today, the Carnegie Council is celebrating its 5th annual Global Ethics Day, with organizations, including TAA-TAW joining forces to recognize ethics as an essential societal imperative.

What better day to announce our new rankings, honoring countries that are putting their citizens first.

For almost ten years Trust Across America-Trust Around the World (TAA-TAW) has been tracking the trustworthiness of America’s largest public companies through a proprietary ranking framework called FACTS®. The Framework measures companies on five indicators of trust using independent third party data. Companies do not know they are being ranked, nor do they participate in our analysis. We recently published a 10th anniversary research report called “Trust & Integrity in Corporate America 2018” summarizing not only our findings, but those of over twenty major institutions who have been studying the impact of trust and ethics on business success.

Piggybacking on the release of our 2018 Trust Alliance Principles (TAP) this past spring TAA-TAW assembled a small global team of Trust Alliance members to advise on creating a similar ranking system for countries, using FACTS® as the framework, and aggregating the most current data from reputable third party providers. We identified fourteen indicators of societal trustworthiness including corruption, competition, reputation, sustainability, economic freedom, healthcare and women’s rights, to name just a few. The data was culled from global organizations including the World Bank, the Economist Intelligence Unit, The Heritage Foundation, The World Health Organization and Georgetown Institute for Women, Peace and Security. This comprehensive data collection and fact finding process allowed us to create the 2018 rankings. Almost seventy countries were analyzed with scores ranging from 66 to 1432. The lower the score, the higher the country ranked. Incomplete data precluded some countries from being included.

Switzerland wins by a landslide scoring a “66” and making the “top five” in ten of the fourteen categories. The country’s lowest score was in healthcare, ranking #20. After Switzerland, the scores took a relatively steep drop. The “Top 5” countries are listed in descending order:

  1. Switzerland
  2. Norway
  3. Denmark
  4. Canada
  5. Sweden

The United States ranks #20 with a total score of 369, and a relatively poor showing in reputation, healthcare and safety.

Some of the countries trailing the Country Trust Index™ rankings include:

Saudi Arabia, Brazil, India, China, Russia and Nigeria.

While this index may reveal some surprises, similar to our FACTS® Framework ranking of public companies, it’s purpose is to highlight the “best in breed.” Whether one is thinking about or discussing companies or countries, elevating trust and ethics is a win/win for all stakeholders.

To view the full rankings please visit www.trustacrossamerica.com and click on the “Research” tab or access directly at this link.

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey and many Fortune 500 CEOs and their firms, Barbara also runs the world’s largest global Trust Alliance, and is the editor of the award-winning TRUST INC. book series and TRUST! Magazine. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017 she became a Fellow of the Governance & Accountability Institute. Barbara holds a BA in International Affairs and an MBA. Don’t forget to TAP into Trust!

For more information contact barbara@trustacrossamerica.com

Copyright (c) 2018, Next Decade, Inc. All rights reserved.

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