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At TAA-TAW, we are showing our generosity through our “Tell Us About Trust” Campaign. (don’t miss the gift details below)

The holiday season is upon us and as I watch the flurry of gift-buying and party atmosphere activity around me, I began thinking about the correlation between trust and generosity. My hunch was that a strong link existed, even though generosity is rarely discussed as a “key” pillar of trust, so I began doing some research and the results make the case for a very strong link.

First I came across a fascinating video featuring Mario Alonso Puig, a Spanish surgeon who talks about the relationship of trust, generosity and well-being, and the role of the prefrontal cortex. Take the time to watch this video as it will open up a whole new dimension of trust that you have not yet considered.

This academic study also makes the case for a strong link between trust and generosity.

This article postulates that there is a straight-line link between generosity and trust. Act in someone else’s best interest, without regard for your personal situation, and they will trust you for life.

And if you are not yet convinced, this article from the Global Oneness Project wraps the subject of trust, generosity, radical good and the gift economy into a very neat bow.

So while I have maintained, in past articles, that character, competency and consistency are the three legs of the trust stool, I am now adding generosity as the fourth.

And isn’t this the perfect time of year to begin to show some extra generosity in return for trust?

At TAA-TAW, we are hosting a generosity program called “Tell Us About Trust Campaign.”  Between now and noon on Monday December 8, we are giving away a free copy of our new book from our award-winning series. It’s called Trust Inc., 52 Weeks of Activities and Inspirations for Building Workplace Trust.  We will send this gift to anyone who emails us at barbara@trustacrossamerica.com with:

1. A story about trust-building or trust repair in the workplace.

2. The name of a leader who places trust at the top of his/her agenda and how they do it.

3. A way that Trust Across America-Trust Around the World can help you. What resources are missing on our website and what would you most like to see added?

Please include your name, address and phone (Amazon requires it) and your gift will be sent this week. US orders only! It’s our way of saying “thank you” to our growing community.

914Trust front Cover


In the word’s of Warren Buffett, Someone’s sitting in the shade today because someone planted a tree a long time ago.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.



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