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It’s unusual for people to “unsubscribe” from our mailing list so when someone did last week, they were kind enough to leave a note that simply said “Content is not Relevant to My Job.” As often happens, curiosity got the best of me so  I “Googled” the person’s name to find out what kind of job they hold. Turns out it’s a relatively high HR position in a major bank.

Is it a surprise that this person works for a major financial institution? Judging from the actions of many of these companies over the past six years, I would venture a guess that the vast majority of employees in this industry feel the same way as my “unsubscriber.” They have been brainwashed into believing that “compliance” and “trust” are synonymous. Trouble is, they aren’t. Compliance is about staying just to the right side of “what’s legal” whereas trust is completely voluntary. It’s simply about doing right and acting with character, competence and consistency. It’s a “leadership thing,” and it must start at the top.

The best companies know this and they are the most profitable.

We wrote about some of them in the fall issue of TRUST! Magazine. (Scroll to bottom of page)

The rest are hiring more compliance staff and unsubscribing from “trust.” Here’s a list of 119 compliance openings just at JP Morgan. Some people never learn.

Regardless of the industry, is trust relevant to your job? If not, why not?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.


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