Home » Articles written by experts » Zig Ziglar on Building Trust


We recently assembled twenty of John Wooden’s greatest quotes on building trust, followed by John Maxwell’s. Now we turn our attention to Zig Ziglar, an American author, salesman and motivational speaker who passed away in 2012. To many, Ziglar remains “America’s most influential and beloved encourager and believer that everyone could have, do and be more.” 

This article pulls together twenty of his most inspiring quotes. Regardless of your role in life- a parent, teacher, business or religious leader, Zig Ziglar has a message about character, competency and consistency, the key ingredients for building trust.


  • “The most important persuasion tool you have in your entire arsenal is integrity.”
  • “Ability can take you to the top, but it takes character to keep you there”
  • “If people like you they’ll listen to you, but if they trust you they’ll do business with you.”
  • “It was character that got us out of bed, commitment that moved us into action and discipline that enabled us to follow through.”
  • “Don’t count the things you do, do the things that count.”


  • “You cannot consistently perform in a manner which is inconsistent with the way you see yourself.”
  • “People don’t care how much you know until they know how much you care”
  • “A narrow mind and a fat head invariably come on the same person.”
  • “The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty.”
  • “If you don’t plan your time, someone else will help you waste it.”


  • “If you pay that price daily by planning and preparing and working to become the right kind of person, then you can legitimately expect to have all that life has to offer.”
  • “Men of genius are admired, men of wealth are envied, men of power are feared, but only men of character are trusted.”
  • “A goal properly set is halfway reached.”
  • “People who accomplish great things work toward their objectives every day.”
  • “Send out a cheerful, positive greeting, and most of the time you will get back a cheerful, positive greeting.”


  • “The depth of your spirit will determine the height of your success.”
  • “Ask yourself a question: Is my attitude worth catching?”
  • “Value and purpose are about understanding the specific benefits you will help people receive if they receive what you have for them.”
  • “If you have the character to hang in there when its tough, you will develop or acquire every other characteristic necessary to WIN in the game of life.”
  • “With integrity, you have nothing to fear, since you have nothing to hide. With integrity, you will do the right thing, so you will have no guilt.”


Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust, and runs the world’s largest membership program for those interested in the subject. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our annual poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

The Spring issue of TRUST! Magazine, celebrating trustworthy organizations,  is now available. It’s free by signing up at this link.

04-15 Trust Magazine-cover


Copyright 2015, Next Decade, Inc.






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