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It’s that time of summer again when my garden runneth over with every vegetable imaginable…. except zucchini. It’s not that I don’t attempt to grow it each year, the plants just NEVER produce any fruit. Truthfully, I don’t like zucchini unless it’s deep fried (which I won’t do) or made into bread (which is too much work.)

My neighbor likes zucchini. This is what he delivered from his garden to my kitchen.



So what does all this have to do with trust?

Organizations take trust for granted. Leaders assume trust just happens. But for organizations to be trustworthy and for stakeholders to trust them, trust must be cultivated.  If it’s ignored or overlooked, if it’s not appreciated, if the weeds aren’t pulled, trust will not flourish. In the short term, the organization, like the zucchini may produce some nice leaves and yellow flowers but ultimately, it will wither on the vine before achieving it’s objective.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.


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