Home » Articles written by experts » A Tidal Shift in Organizational Trust?



Some encouraging headlines for consumers, employees and the public….

McDonalds is limiting the use of antibiotics in its chicken according to NPR

Nestle says “Goodbye” to artificial colors as reported by CNN

Be it for the right or wrong reasons, Walmart is raising its minimum wage as is TJX

Capital One empowers Americans to close the digital skills gap by committing $150 million in community grants

When companies do more than just talk about the importance of “good business” and begin walking it with commitments like the above, it’s a good sign. From my perspective these announcements sound like more than just corporate window dressing.

It’s worth mentioning that McDonald’s has a brand new CEO and Walmart a relatively new one. Nestle is a Swiss company, and TJX is run by a woman. The CEO of Capital One, Richard Fairbank is also its founder.

Building organizational trust is a “top down” business strategy. Sometimes it takes a new leader to bring a fresh perspective regarding the imperative to build trust with all stakeholders. Other times tenure is more important, and recently it’s been reported by Fortune that women not only make better CEOs, but perform 3X better than the S&P 500.

Whatever the reasons, I’m glad to read these headlines and hope more companies follow suit. Let’s keep the momentum going on that tidal shift in organizational trust.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She runs the world’s largest membership program for those interested in learning more, and is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

PrintND Trust CEO cvr 140602-ft914Trust front Cover

Copyright 2015, Next Decade, Inc.







If you enjoyed this post, make sure you subscribe to my RSS feed!

, , , , , , , , , ,

One Response to “A Tidal Shift in Organizational Trust?”

  1. March 8th, 2015 at 16:42 | #1

    You cite encouraging trends. There is hope for the future!

Add reply