Are you hiring only for competence trust?

Don’t forget character trust.


To date, almost 25% of 600+ survey respondents say “Talent” is lacking in their workplace.

Talent is the sixth of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 




Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about workplace behaviors that build and weaken stakeholder trust. Together these cues form a “Wall” of Trust to enhance learning and retention.


In building team and stakeholder trust, we define “Talent” as follows:

We reward moral character – we hire and promote in alignment with our purpose and values.

Our Trust Alliance members suggest the following discussion questions to elevate talent and build workplace trust.

  1. How are we promoting, nurturing and rewarding people for their character strengths?
  2. Is moral character inherent in our job descriptions and employment ads?  If not, what phrases might we create to capture moral character as a prime company value? (For more information on hiring for trust click here.)


The “Art” of Trust  is one of many resources designed for our Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.



Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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