How Much Does Trust Matter?
Earlier this week, in a blog post called Trust: The Direct Route to Profitability we updated our ongoing research on the Business Case for Trust. This post takes a closer look at the impact of our trust research on two companies in similar businesses.
Every year my friend and colleague Laura Rittenhouse at Rittenhouse Rankings releases her CEO Candor Survey equating candor with better stock performance. Laura’s work enhances our FACTS® Framework and has heightened my awareness of the manner in which CEOs choose to portray their companies in their annual letters to shareholders.
So on this rainy 4th of July, I decided to take a closer look at two companies in the Business Services (Staffing) Sector. Trust Across America’s (TAA) database contains a total of seven companies in this group. Manpower Inc. received the distinction of being named the Most Trustworthy Public Company 2013 by TAA. The lowest scoring company in the sector is Resources Connection, Inc.
Should you choose, you can read the CEO letters to shareholders at the links below. The contrast is striking in both content and candor. You can also compare the investment performance of the two companies over the past 5 years.
MANPOWER (FACTS® Score 70)
RESOURCES CONNECTION (FACTS® Score 42)
Is there a correlation between trust, values and company performance? What role does the CEO play in building a trustworthy culture? In which company would you rather invest? Please share your comments and suggestions!
Email: barbara@trustacrossamerica.com
Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.
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