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Trust is an essential agent of social development and organizational sustainability. Robert Easton, Accenture

(from Trust Across America’s Weekly Reflections on Trust 2014)

Organizational Trust this Week is a new weekly feature that we began to write in October. We review the “trust news” of the week and report on the “Good,” the “Bad” and the “Ugly.” Each story contains a trust component and at least one lesson for organizations seeking to make trust a business imperative.


Industry is NOT destiny, even in financial services. Our brand new magazine TRUST! tells the stories of the “good guys” who have built trust into the DNA of their organizations.

We often overlook the importance of testimonials, but in reality, they are a great way to build trust. Read more here.

Should business have a social purpose and what should be the role of trust? Includes an interesting graph!

And along the same theme of social purpose, short-termism and trust don’t make great bedfellows according to the CEO of Nestle.



What are the Best Five Ways to Break a Consumer’s Trust in a Brand?

Long-term trust cannot be built based on quarterly performance. Was Sanofi’s CEO Fired for the Right Reasons or Was He Just Having a Bad Quarter? 

Americans Report Declining Trust in Banks, but once you start reading the fine print, the headline is a bit misleading.



The folks at Motley Fool put an interesting but not surprising twist on trust this week. If it doesn’t effect EPS, why should the public care?




And finally, Trust Across America-Trust Around the World’s most popular post on LinkedIn Pulse this week. With trust industry is never destiny.

Send us your stories for consideration in future editions of Organizational Trust this Week: barbara@trustacrossamerica.com


Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

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                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.


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