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Last night was a “late night” in the office so I was surprised when the phone rang at 9:00 PM.

Trust Buster #1: A business call after normal business hours raises immediate red flags.

The caller ID announced “Private.”

Trust Buster #2: A legitimate business would identify the name of their company, providing the recipient with information about the caller.

The call went  to voicemail and this was what I heard from the female robo caller.

Trust Buster #3: A legitimate business would never expect another business person to answer or listen to a robo call.

The robot said “Hi this is Cheryl from XYZ Roofing.” Not “Hi Barbara”

Trust Buster #4: A legitimate business would know the party’s name or the business name that it was calling and would address the party appropriately. 

The message went on to say: “Someone from your office called to get an estimate on a new roof. We will have an estimator in your area next week and just need a little more information. Please call this number so we can schedule an appointment.

Trust Buster #5: A legitimate business would never lie to attract new business… and this message was an outright lie. Nobody in my office had called about a new roof.

The sad part of this story is simply that the owner of XYZ Roofing signed off on this sales pitch campaign as a good idea. What was that person thinking? If a business owner lies to get his/her foot in the door, nothing they say after the lie should ever be believed.

People want to do business with other people they trust. Businesses want to do business with other businesses they trust. Very simply, trust is not built through lies and deception.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust and integrity. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2016, Next Decade, Inc.

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