Home » Behavior, Consumers, Sales, Trust Research » Do You Shop Your Values?

According to this recent article from the Stanford Social Innovation Review, 9 out of 10 consumers want to make purchases that reflect their values. If trust is an important value to you, read on.

In 2010 Trust Across America introduced the FACTS® Framework, a holistic unbiased barometer of the corporate integrity of America’s largest 2000 US public companies. The Framework identifies companies whose leadership is going beyond doing what is legal to choosing what is right in meeting all stakeholder needs. This, by order of magnitude, is the most comprehensive and data driven ongoing study on this subject. We analyze quarterly and rank order by company, sector and market capitalization. We are particularly interested in tracking individual companies and sector trends over time.

Understanding that brick and mortar retailers face increasing challenges, we took a closer look at how some retailers stack up in our Trust Metrics. These are our findings.


This chart reflects 5-year average (2012-2017) scores of corporate trustworthiness. Trust Across America will be completing its 2018 analysis in April. Given this knowledge, I might choose TJX and Target over Dillard’s and Abercrombie. How about you?

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey & Co., she also runs the world’s largest global Trust Alliance and is the editor of the award- winning TRUST INC. book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of “25 Women who are Changing the World” by Good Business International. She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.

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Copyright 2018 Next Decade, Inc.


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