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So what’s your trust excuse?

Fifteen years is a long time to be “talking trust” with leaders and managers, and yet something keeps me doing it. I have spoken with hundreds if not thousands of business leaders during this time from small startups to Fortune 500 and, given the opportunity, ask this question.

What role if any does trust play in your work?

And these are the most common responses in no particular order.

  1. None, trust is a soft skill
  2. None, there is no business case
  3. None, we have no budget 
  4. None, we do not consider it a measurable risk
  5. I never thought about it
  6. My employees trust me
  7. Huge, every year we bring in a “big name” motivational speaker
  8. None, I have too many daily fires to extinguish
  9. None, it’s not my job
  10. None, are you kidding?

What’s the message here? Whether you are a leader, manager or work as a member of a team, if you do not intentionally choose  trust building as part of your daily activities, do not expect it to flourish. It does not happen on its own.

If you are interested in learning more, take a look below.

Barbara Brooks Kimmel is an author, speaker, product developer and global subject matter expert on trust and trustworthiness. Founder of Trust Across America-Trust Around the World she is author of the award-winning Trust Inc., Strategies for Building Your Company’s Most Valuable Asset, Trust Inc., 52 Weeks of Activities and Inspirations for Building Workplace Trust and Trust Inc., a Guide for Boards & C-Suites. She majored in International Affairs (Lafayette College), and has an MBA (Baruch- City University of NY). Her expertise on trust has been cited in Harvard Business Review, Investor’s Business Daily, Thomson Reuters, BBC Radio, The Conference Board, Global Finance Magazine, Bank Director and Forbes, among others.

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