Posts Tagged ‘Corey duBrowa’




It’s Week #11 of 2016. This latest article is part of a series drawn from our 3rd annual 2016 Trust Poster….now hanging in hundreds of offices around the world. Get yours today!

52 Ideas That You Can Implement to Build Trust

Corey DuBrowa the Senior VP of Global Communications at Starbucks offers this:

The most potent contribution to trust is the commitment to taking meaningful action. 

“Well done is better than well said.”  Benjamin Franklin

We know him better as one of the Founding Fathers; an author, printer, politician, scientist, inventor, diplomat.  He even bootstrapped a fire department (Philadelphia) and a university (Franklin & Marshall College).

But more than this diverse list of descriptors and attributes, Benjamin Franklin was, first and foremost, a man of action.

And as it happens, a leader whose principles mirror our own at Starbucks. Great companies, enduring brands, build an emotional relationship with their customers based upon trust.  So if the currency of leadership is transparency, than the basis for trust is the reservoir of good faith you build with your people and your customers, based upon your actions, everyday.

It’s easy for company leadership to “talk” trust. The hard part is walking it. Starbucks CEO Howard Schultz and his Senior VP of Communications are pretty good at doing both.  Thank you Corey. We hope our readers heed your advice.

It’s not too late to catch up on our weekly series…..

Week #1 Kouzes & Posner 

Week #2 Bob Vanourek

Week #3 Barbara Kimmel

Week #4 Mark Fernandes

Week #5 Doug Conant

Week #6 Roger Steare

Week #7 Nan Russell

Week #8 Stephen M.R. Covey

Week #9 Bill George

Week #10 Carol Sanford

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its sixth year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2000 US public companies on five quantitative indicators of trustworthy business behavior. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine.

Copyright 2016, Next Decade, Inc.


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