Posts Tagged ‘VIP Trust Model’




Trustworthy leaders are VIPs according to a simple model incorporating 

Values, Integrity and Promises.


The VIP Trust Model™






 Copyright © 2014 Next Decade, Inc.


Organizations and their leaders become trustworthy once TRUST is earned.

This is accomplished via the following sequence of actions:

  • VISION & VALUES: Identify why the organization exists and what it stands for.
  • INTEGRITY: Identify, practice and communicate the moral principles and purpose of the leadership team and the organization.  Alignment is essential.
  • PROMISES: Ensure that leadership is held accountable for doing what it says it will do, and for regularly communicating the vision, values and promises to all stakeholders.

What do you think of this model?  Leave a comment.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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If you would like to communicate directly with Barbara, drop her a note at

Copyright © 2014, Next Decade, Inc.




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