Home » Articles written by experts » Trust: Financial Service Firms that “Get it”


“Destiny is not a matter of chance, but of choice.

Not something to wish for, but to attain.”

— William Jennings Bryan


Since the financial crisis of 2008 the media’s fixation on the “rotten apples” in the industry has been unrelenting. Under the theory that “bad news sells” the public is reminded daily and left with diminishing expectations for a return to a more trustworthy financial services environment.

But what if I told you there is a silver lining? Contrary to popular belief, when it comes to trust, industry is NEVER destiny.

In the inaugural edition of TRUST! Magazine, we bring together global experts to help us explore companies and leaders who have chosen a different path. These are NOT the stories we hear about in the news, but they are the ones that SHOULD be reported. We have chosen to provide the public with the “other side” of this coin, not just corporate window dressing “best practices,” but actually, the “real deal.”

Trust has been built into the corporate DNA at these financial institutions. It is at the heart of how business is done, and it is practiced and reinforced daily. When we started Trust Across America-Trust Around the World in 2009, our mission was to highlight the “good guys” and showcase their best practices in an unbiased and impartial manner.  Consistent with our approach over the past five years, our readers will not find a single advertisement in this 50+ page magazine. We have elected instead to charge a small fee to cover our costs.

We hope you find value in the Magazine and choose to share it with others. Together we can push this enormous trust boulder up the hill.


Fall 14 Trust Magazine-Cover


Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series, and Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

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One Response to “Trust: Financial Service Firms that “Get it””

  1. October 25th, 2014 at 16:45 | #1

    Your purpose and mission fit so well with my own. The financial service firms – the entire financial sector – needs your messages.

    At www.jackhaffey.blogspot.com I post my own thoughts about all organizations, and the screaming need for a new 21st century paradigm to allow capitalism to reach its highest potential as 1. The economic system Adam Smith really had in mind (or should have) and 2. The 21st century dominant mindset that, when acted out, will enable companies, industries – all, locally and globally – to maximize their wealth creating potential over the long run. And, the rich -poor tragic product of the old profit-centered mindset will be resolved as both a goal and an outcome. Easier said than done, but not by much. Best wishes.
    Jack Haffey.

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