Posts Tagged ‘mission’





If you don’t know where you are going, you’ll end up someplace else. Yogi Berra

  • Does your organization have a mission statement?
  • How about core values and operating principles?
  • How often do you as the leader read them?
  • How often do you discuss them with your team?

No leader can build a trust-based organization without laying the foundation first. 

This is the mission of Trust Across America-Trust Around the World. We call it “Words We Live By.”



Our MISSION is to help enhance trustworthy behavior in organizations. This will be accomplished with:

  • URGENCY. Shining the spotlight on the critical importance of trustworthy organizational behavior.
  • LEADERSHIP. Identifying thought leaders around the world who are advancing the trust and integrity movement.
  • IDEAS. Serving as a clearinghouse for thoughtful ideas in the areas of trust and integrity.
  • EXCHANGE. Providing forums that encourage networking, collaboration, and the sharing of best practices among thought leaders.
  • METRICS. Providing the most comprehensive, objective and unbiased frameworks and metrics.
  • CHANGE. Raising the bar by showcasing best practices.
  • ACTION. Bridging the gap between theory and day-to-day organizational practices.
  • SUCCESS. Promoting the correlation between operating within a trustworthy framework and achieving success.

And these are our Core Values and Principles:

Core Values and Principles

  • Integrity

    To operate with the highest levels of integrity in all that we do.

  • Quality

    To collaborate with highly respected, ethical individuals and organizations.

    To share the ideas of highly respected thought leaders who want to advance the cause of organizational trust and are not out for personal gain.

    To create the most integrated, comprehensive and holistic methodology for evaluating trustworthy behavior.

  • Community

    To build a flexible, entrepreneurial organization with a low cost structure. This is achieved by supplementing our core group of professionals with a “community” of highly specialized individuals and firms that share our values.

  • Objectivity

    To align our organization with respected leaders and organizations that have established solid reputations of unbiased professionalism in their fields.

    To measure company trustworthiness using external independent data and not allowing companies to “game the system” by completing in-house questionnaires.

    To ensure that there is no quid pro quo in return for association with or participation in Trust Across America – Trust Around the World.

    To fund the organization without displaying favoritism or giving the perception of an implied endorsement. As such, we will not accept any form of advertising on our website.

  • Credibility

    To shine the spotlight on “The Most Trustworthy Companies” and help them share best practices. (We will not engage in a race to expose “offenders.”)

  • Success

    To improve organizational trustworthiness around the world, achieve growth and profitability, offer quality services, and strengthen win-win relationships with world-class thought leaders who define excellence.

If you choose not to invest the time in building a foundation of trust for your organization, the road you take may lead you to the wrong destination.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

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                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at

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