Posts Tagged ‘Tap Into Trust’



What gets measured gets managed – Peter Drucker

In preparation for the first anniversary of Tap Into Trust, we have been running an anonymous one question/one minute survey to identify the primary causes of low trust in organizations. The results may surprise you and provide insight into what needs fixing.




Which of these 12 trust principles do you consider the weakest in your organization?

Transparency? Integrity? Respect? None of those would be correct.

  • Truth
  • Accountability
  • Purpose
  • Integrity
  • Notice
  • Talent
  • Openness
  • Transparency
  • Respect
  • Understanding
  • Safety
  • Tracking

Take the survey and find out.

Remember, You can’t manage what you haven’t measured.

Trust is always internal and must be built from the inside out. Everything else is simply “perception of trust.”

Learn how you can bring this trust diagnostic into your team or organization.

For more information contact:

Barbara Brooks Kimmel, CEO and Cofounder Trust Across America-Trust Around the World

Copyright 2019, Next Decade, Inc.


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For the past three weeks Trust Across America-Trust Around the World has been running an anonymous one minute/one question diagnostic survey/quiz to identify the weakest links in trust among teams and in organizations. The survey is based on 12 crowd-sourced universal principles called TAP. The Principles have been accessed over 40,000 times in the past 10 months. When effectively implemented, they will elevate trust in any organization of any size.

As of today, Accountability has been identified as the weakest of the 12 Principles with 40% of respondents flagging this statement as “weak”: We hold one another accountable – we each take responsibility without regard to level or role.

If you are not accountable, why would you expect your team members to trust you?

If you are a member of a team or lead one, accountability is an essential trait. Lack of accountability leads to distrust which, in turn, leads to disengagement. When you find yourself falling back on an excuse, stop and think about the impact it has on your team and consider using an alternative response instead.

This is a list of the most commonly heard trust BUSTING excuses and an alternative trust BUILDING response.

Trust Busting Excuse #1:  It slipped my mind.

Trust Building Response #1: I won’t forget.

Trust Busting Excuse #2: Sorry, I’m going on vacation.

Trust Building Response #2: This will be done before I go on vacation.

Trust Busting Excuse #3: I’ll do it later.

Trust Building Response #3: I will do it right now.

Trust Busting Excuse #4: Keep reminding me.

Trust Building Response #4: You will not need to remind me.

Trust Busting Excuse #5: It’s not on my “to do” list.

Trust Building Response #5: I’m putting it on the top of my “to do” list.

Trust Busting Excuse #6: It isn’t a high priority.

Trust Building Response #6: I’m giving it high priority.

Trust Busting Excuse #7: It was just a white lie.

Trust Building Response #7: I admit to being dishonest.

Trust Busting Excuse #8: I’m very busy. Check back later.

Trust Building Response #8: I’m very busy right now but let’s talk in one hour.

Trust Busting Excuse #9: I thought I did it.

Trust Building Response #9: I will take care of it right now.

Trust Busting Excuse #10: I ran out of time.

Trust Building Response #10: It’s more time consuming than I thought, and I will get it done.

Take our anonymous Building Trust One Principle at a Time survey here by clicking on the Quiz button. Upon completion of this one minute/one question quiz you will see how your organization compares to others. This diagnostic survey is also being administered with individual organizations and teams. If you would like to use it, send a note to: (This survey can be administered in 16 languages.)

Barbara Brooks Kimmel is an award-winning communications executive and the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Barbara has consulted with many Fortune 500 CEOs and their firms, and also runs the world’s largest global Trust Alliance . She is  the editor of the award-winning TRUST INC. book series and TRUST! Magazine.  Barbara holds a BA in International Affairs and an MBA.


Don’t forget to TAP into Trust!


Copyright(c) 2019, Next Decade, Inc.


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