Trust Across America-Trust Around the World™

Building organizational trust requires leadership “buy-in.” The payoff includes a happier and more stable work force; faster decision making and innovation; and long-term sustainability and profitability.

This list compiles some of the myths surrounding organizational trust and leadership.

1. Trust is “soft” and does not increase profitability.
2. If an organization complies with the law, it is trustworthy.
3. Leaders need not have integrity in their personal life as long as they act the part at work.
4. Writing a corporate values statement or having a credo is a waste of time and resources.
5. Building trust into the corporate DNA will not result in faster crisis recovery.
6. Short-term profitability trumps long-term trustworthiness.
7. It’s not leader’s job to ensure that trust-building is an organizational priority.
8. Shareholders are more important than other stakeholders.
9. Corporate responsibility need not extend beyond philanthropy.
10. It’s okay to tell an occasional lie.

What myths would you add to this list? Leave a comment.

These myths and other are discussed in our new book, Trust Inc. Strategies for Building Your Company’s Most Valuable Asset.

Trust Inc.