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 We hear lots of “talk” about trust but see very little action in building it. Trust is not as confusing a term as many make it out to be.

  1. Trust cannot be legislated
  2. Without trust at the top, trust in the middle is hard to maintain
  3. Ethics and compliance are related to trust but not the same
  4. Hanging a corporate credo on the wall doesn’t build trust
  5. Growing quarterly earnings does not make a company trustworthy
  6. Trust cannot be owned by one corporate silo
  7. Corporate responsibility or sustainability are not substitutes for trust
  8. Trust CAN be measured
  9. Trust is a hard currency, not a soft skill
  10. The business case for trust has been made


More information on building trust in your organization can be found in our award-winning TRUST INC. series of books and on our website at www.trustacrossamerica.com



ND Trust CEO cvr 140602-ft

Trust Inc.

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