Copyright 2021 Next Decade, Inc.


What role does TRUTH play in the core values and culture of your workplace?

Truth is the first of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created these visual “cues” to start a discussion about behaviors in the workplace that build and weaken trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.






In the context of a team, we define Truth as follows:

 We are honest & humble. We put the truth ahead of personal or professional gain.

If truth is lacking on your team how do you begin to address it? These are two questions our Trust Alliance members suggest to foster a discussion and improve trust.

  1. Does our organization tolerate or even encourage “white lies” to avoid conflict and produce results? If so, how can we safely bring that out in the open and change it?
  2. Do we put down people who willingly share their truth? If so, how do we create a forum that invites appropriate candor?


The “Art” of Trust  is one of many resources designed during our Trust Action Project 2021 to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond. Build a “Wall” of Trust for your team as the first step down the road to trust.

What behaviors do you think impact trust the MOST in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to more than 600 others.

Join our global Trust Alliance and participate in our programs.

Would you like more information about how to purchase The “Art” of Trust? Let us know.

Learn more about the Trust Action Project 2021 at this link.


*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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