What is Integrity? 

It is choosing to do what is right not just what’s regulated or legal.

Integrity is the fourth of *12 behaviors in our Tap Into Trust (TAP) framework having now been accessed over 150,000 times in 16 languages. 

Trust Across America-Trust Around the World created The “Art” of Trust visual “cues” to start a discussion about workplace behaviors that build and weaken stakeholder trust. Together these cues form a “Wall” of Trust, telling a story to enhance learning and retention.


In the context of building team and stakeholder trust, we define “Integrity” as follows:

We do what we say – our everyday actions and talk are consistent.


To date, over 26% of our 600+ survey respondents identified “integrity” as lacking in their workplace.

Here are two discussion questions our Trust Alliance members suggest to elevate integrity and build workplace trust.

  1. Do we have and post our company’s values?  If so, do we have a system in place whereby employees are invited annually to evaluate leadership’s adherence to its posted company values? 
  2. What are some examples of our failure to act in the best interests of our customers, stakeholders and the public?


The “Art” of Trust  is one of many resources designed for our Trust Action Project to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

Would you like to build a Wall of Trust for your team? Take the first step.



Join our global Trust Alliance and participate in our programs.

Learn more about the Trust Action Project 2021 at this link.

*TAP INTO TRUST is an acronym. The 12 behaviors are equally weighted. The weakest behaviors break the trust chain.

Copyright 2021, Next Decade, Inc.

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