June is “Talk” Month
according to Trust Across America’s
Your stakeholders need to know what steps you are taking to build a trustworthy organization. Quarterly numbers are no longer the “be all and end all.” In fact, evidence is mounting that a trustworthy culture and profitability go hand in hand.
During the 52 weeks of 2014 you can build trust in your organization by thinking about, discussing and following the advice of the experts. Below are weekly reflections on trust for the 5 weeks in June 2014.
Week 1: It’s going to take a substantial collaborative effort to bring trust back to the heart of how we live and work. Barbara Brooks Kimmel, Trust Across America – Trust Around the World @BarbaraKimmel
Week 2: There’s nothing more destructive to trust than deceit, and nothing more constructive than candor, Jim Kouzes & Barry Posner, The Leadership Challenge @KouzesPosner
Week 3: Doctor-patient relationships that don’t foster trust don’t work because the doctor or the patient has not sought a way to share or relinquish control. Shirie Leng, MD
Week 4: When people trust an organization, they are more likely to exhibit supportive behavior. Linda Locke @Reputationista
Week 5: Corporate trust and reputation matter, and they are the most valuable asset of every enterprise. Michael Lowenstein, Ph.D., CMC, Beyond Philosophy @Lowen42
Please share your comments and suggestions! Email: barbara@trustacrossamerica.com
Barbara Brooks Kimmel, Executive Director, Trust Across America – Trust Around the World
Editor Trust Inc. Strategies for Building Your Company’s Most Valuable Asset (a 2014 Nautilus & Eric Hoffer Book Award winner)
Barbara Brooks Kimmel, barbara kimmel, corporate reputation, ethics, integrity, leadership, organizational trust, trust, trust across america, trust in business, Trust Inc. Strategies for Building Your Company's Most Valuable Asset, trustworthy behavior
Are we moving into a new age of “transparency” in corporate America?
Let’s review a bit of history.
The term “corporate responsibility” has enjoyed a shelf-life of over 50 years, since the 1960s to be exact. Some argue that CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations (Wikipedia) and it’s hard to believe that almost thirty years have passed since “greenwashing” came into vogue in a big way.
The term greenwashing was coined by New York environmentalist Jay Westervelt in a 1986 essay regarding the hotel industry‘s practice of placing placards in each room promoting reuse of towels ostensibly to “save the environment.” Westervelt noted that, in most cases, little or no effort toward reducing energy waste was being made by these institutions—as evidenced by the lack of cost reduction this practice effected. (Wikipedia)
Now we’re staring to not only hear but also see a new “trend” in corporate communications. It sort of sounds like transparency via the social networks but it’s disingenuous. It lacks the right “feel.” Here’s a few recent Tweets that caught my attention.
Here are a few basic tips for storing and prepping vegetables & melons monsantoblog.com/2014/05/27/keeping-your-salad-safe-and-tasty-proper-care-of-your-salad-ingredients/ … #nationalsaladmonth
#Breakfast is the most important meal of the day. A #healthybreakfast can help you stay focused all day! #Good4U bit.ly/1csnKRk
Last year, GM saved $162 million in combined energy costs at an industry-leading total of 63 facilities worldwide. #sustainability #CSR
Are you seeing the same pattern that I see?
Let’s talk about vegetables, breakfast and energy costs instead of Roundup, escalating insurance premiums and culture change.
Are companies genuinely interested in being more transparent, or have they found a new “short-term thinking” PR loophole via social media? My guess is the stumbling block lies with the legal and compliance folks, whose focus on what’s legal always seems to trump what’s right. But in reality, consumers don’t want to hear about washing vegetables as much as they do about culture, values and authenticity.
That’s the stuff that trust is made of. The rest is just more noise in an increasingly noisy world.
Barbara Kimmel, Executive Director, Trust Across America-Trust Around the World
What do you think? Do you have examples of companies that are using social media in the ways that really matter, the ways that will bring trust back from the sidelines? Email me at barbara@trustacrossamerica.com
Amerihealth, Barbara Brooks Kimmel, barbara kimmel, corporate reputation, CSR, GM, Monsanto, organizational trust, trust, trust across america, trust in business, Trust Inc. Strategies for Building Your Company's Most Valuable Asset, trustworthy behavior
As I write this, your identity may be at risk.
Last week our local phone company called to notify me that my husband had requested all calls to be routed to his cell phone number (commonly known as call forwarding.) He had provided the last four digits of his social security number, all this phone company requires to verify identity.
The problem was simply that my husband did not initiate that call, nor was the cell phone number his. In fact, it was a T-Mobile number registered in another state that call forwarded to the Netherlands.
Here’s what the fraudster would have done next if I had been unable to block the call forwarding.
He would have attempted to access our bank account to request a wire transfer. When the bank called back to verify the transaction, the call would have been answered by the fraudster, and the transfer would have been completed.
Case closed.
How can you prevent this from happening to you?
Call your phone company and either cancel your call forwarding feature or place an additional security code on your account access.
Please pass this info along. Take a role in halting identity theft.
Barbara Kimmel, Executive Director
Trust Across America-Trust Around the World
barbara kimmel, identity theft, trust across america
May is “Teamwork” Month
according to Trust Across America’s
Teamwork leads to better decisions and better outcomes. Teams create trust, and trust creates teams, especially when silos are broken down.
During the 52 weeks of 2014 you can build trust in your organization by thinking about, discussing and following the advice of the experts. Below are four reflections on trust for the 4 weeks in May 2014.
Week 1: People now trust one in four companies on average, making its scarcity in the marketplace an object of value. John Gerzema, BAV Consulting @JohnGerzema
Week 2: The most trust-destroying thing you can say is, “trust me.” Charles H. Green, Trusted Advisor Associates @CharlesHGreen
Week 3: Building trust creates a premium value for product brands as well as enterprise value for the corporate brand. James R. Gregory, CoreBrand @Corebrand
Week 4: Trust is the core issue impacting organizational, team and leadership effectiveness. Noreen Kelly, Noreen Kelly Communication @NoreenJKelly
Please share your comments and suggestions! Email: barbara@trustacrossamerica.com
Barbara Brooks Kimmel, Executive Director, Trust Across America – Trust Around the World
Editor Trust Inc. Strategies for Building Your Company’s Most Valuable Asset (a 2014 Nautilus Book Award winner)
Barbara Brooks Kimmel, barbara kimmel, charles green, CoreBrand, john gerzema, noreen kelly, organizational trust, trust, trust across america, trust in business, Trust Inc. Strategies for Building Your Company's Most Valuable Asset
AmeriHealth NJ @AmeriHealthNJ
General Motors @GM
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