Home » Governance, Risk, Trust Research » The Business Case for Trust 2018


Our ongoing research at Trust Across America points in the direction that over time trustworthy public companies outperform their peers and the “markets.” This relatively small universe of well-governed companies goes beyond just meeting the needs of its shareholders to recognizing the importance of all its stakeholders.

Why Does this Make Sense?

Based on numerous studies high levels of trustworthiness are correlated with:

  • Ethical leadership
  • Happy employees and lower turnover
  • Faster decision-making
  • Higher innovation
  • Better community engagement
  • Decreased risk of corporate crisis

to name just a few benefits. And all of these factors impact the long-term bottom line.

Every year since 2012 Trust Across America has publicly announced its “Top Ten Most Trustworthy Public Companies” via an annual article on our blog. The following table displays the current cumulative returns of the companies selected each year vs. the S&P 500 since the date of the blog publication.

FACTS(R) Framework Annual Returns “Top Ten”


Note: FANG companies have never appeared in any of the “Top 10” selections.


How are these Companies Chosen?

In 2010 Trust Across America introduced the FACTS® Framework, a comprehensive unbiased barometer of the trustworthiness of America’s largest 2000 US public companies. The Framework (based on 5 equally weighted indicators) identifies companies whose leadership has intentionally chosen to govern in a manner that goes beyond doing just what is legal to choosing what is right in meeting all stakeholder needs. Now in its 8th year the FACTS® Framework is the most comprehensive and data driven ongoing study on this subject. We analyze companies quarterly and rank order showing trends by company, sector and market capitalization.

Whether one calls this great culture, high integrity “ESG,” or simply trust, the business case has been made. Leaders who choose to ignore trust are setting themselves up for not only a crisis, but a sudden decline in their stock value. Just ask Mark Zuckerberg.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. A former consultant to McKinsey & Company, she also runs the world’s largest global Trust Alliance and is the editor of the award- winning TRUST INC. book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of “25 Women who are Changing the World” by Good Business International. She holds a BA in International Affairs from Lafayette College and an MBA from Baruch at the City University of NY.

For more information visit our website at www.trustacrossamerica.com

or contact barbara@trustacrossamerica.com

You may also join our Constant Contact mailing list for updates on our progress.

Copyright (c) 2018, Next Decade, Inc.

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