Posts Tagged ‘David Reiling’


The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.



What behaviors do you think impact trust the most in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to 600 others.

Learn more about the Trust Action Project 2021 at this link.

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What trust building ACTION would you suggest? Let us know.


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David, thank you for participating in our 2020 Trust Insights series. What is your trust insight?

Developing trust starts in the C-suite. 

David Reiling, CEO Sunrise Banks




Can you expand a bit on this important insight?

A culture of trust needs to be established by organizational leaders and promoted from the top down. The executive team should set the tone for the rest of the organization, and exhibit trustworthiness and integrity as role models for the organization.

Without trust at the top, it will be impossible to spread throughout the rest of the organization.

Can you provide a real life example of a trust “challenge” where your insight has been effectively applied.

Years ago I saw some management behavior that was not acceptable as defined by the organization’s values. When something like this happens, trust slowly erodes and the organization started to break. With time, I saw the management team rebuild itself embracing the organization’s values, leading to a trusted leadership team.  This resulted in a ripple effect of trust and transparency throughout the organization.

David, generally, do you think the global “trust” climate is improving or worsening? What actions are making it better or worse?

I think it depends on who you ask. Our political climate is extremely polarized of late and this has caused trust issues for certain people. We’re also experiencing a boom technology and artificial intelligence; data breaches and mishandling of personal information has created a lack of trust in data collection and big tech.

It’s too speculative to say the climate is improving or worsening. However, I do think there would be strong opinions on both sides of the issue.

Many claim we have a crisis of trust. Do you agree?

I wouldn’t call it a crisis of trust, but rather a healthy dose of skepticism in regards to certain developments. In particular, technology and personal data collection have been a point of contention for some. We’ve yet to reconcile our desire for the convenience of technology and the risks that can come with it.

We’re comfortable quickly signing privacy policies – likely without reading them – but we become frustrated when we learn our actions have been used for marketing purposes or our information compromised. As new technology continues to emerge, tech companies need to be as transparent as possible and consumers need to become more self-aware of their actions and the potential consequences connected with providing personal information.

David, how has your membership in our Trust Alliance benefitted you professionally?

The Trust Alliance has set the bar for years now.  As a member, the value I have received, as well as the value my organization has received, has been more than significant.  The concepts that the Trust Alliance presents have been great fire-starter conversations within the organization at all levels.

David, thank you so much for your time and more importantly for your commitment to elevating organizational trust. What would you like our audience to know about you?

David Reiling is a social entrepreneur, who is an innovator in community development finance and financial inclusion. He is the Chief Executive Officer of Sunrise Banks and has been in the community development banking industry for more than 25 years. Under David’s leadership, Sunrise Banks became a certified Community Development Financial Institution (CDFI), a certified B-Corp, a legal Benefit Corporation, and a member of the Global Alliance for Banking on Values.

And while you are here, Tap Into Trust and complete our 1 minute/1 question quiz. Find out how the level of trust in your workplace compares to hundreds of others.

Did you miss our previous 2020 insights? Access them below.

Trust Insights Week #1: Stephen M.R. Covey

Contact us for more information on elevating trust on your team or in your organization.

Copyright 2020, Next Decade, Inc.


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It’s Week #18 of 2016. This latest article is part of a series drawn from our 3rd annual 2016 Trust Poster….now hanging in hundreds of offices around the world. Get yours today!

52 Ideas That You Can Implement to Build Trust

David Reiling is the CEO of Sunrise Banks and a multi-year Top Thought Leader in Trust who offers the following suggestion:

“Set intentional promises and expectations on what you will deliver to all stakeholders.” 

When you’re setting goals sometimes those goals are attainable and other times you miss them. To keep yourself always ‘in the game’ it is important to set goals and make yourself accountable. I challenge you to take it one step further and make yourself accountable for delivering results to others (stakeholders). This commitment to others will keep your drive and mindset in the right place. It doesn’t feel good when you break a promise to others. So be strong, be transparent and be intentional with others and let your goals and promises be seen and heard. Doing this will keep you on the track to deliver amazing results.

Thank you David. We hope our readers heed this week’s advice.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its seventh year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2000 US public companies on five quantitative indicators of trustworthy business behavior. Barbara is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine.

Copyright 2016, Next Decade, Inc.

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Destiny is no matter of chance. It is a matter of choice. It is not a thing to be waited for, it is a thing to be achieved–  William Jennings Bryan

Early this week we published the inaugural edition of TRUST! Magazine. It features stories of companies and leaders in the financial services industry who are NOT the bad apples we read about daily in the press. These stories contain dozens of best practices that can be emulated and replicated in companies that choose to put trust on their daily docket.

The people who contributed to this magazine are as diverse as the subject of trust itself- Jan Lynn Owen, a California Banking Commissioner, Brad Katsuyama, who’s name you may recall from 60 Minutes, Steven Mandis a former Goldman Sachs investment banker, Bruce Cahan a visiting scholar at Stanford University, Jack Hubbard, a member of our trust alliance, who has spent decades teaching bankers how to be trustworthy, and David Reiling the CEO of Sunrise Banks, to name just a few. These are the people who are leading the movement to change the way business is done. These are the people who not only talk trust but walk it too.

In compiling this magazine, I was reminded again and again that industry is not destiny. Similar to the NFL, the good players have their reputation’s tarnished by a handful of thugs.

Five years ago, Trust Across America-Trust Around the World developed the only holistic, quantitative measurement of the trustworthiness of public companies. We call it our FACTS Framework and we have been carefully tracking individual company and industry performance since then. The “trust trends”, and even the risks we see, are very different than what some of the companies choose to talk about, and what the opinion polls would have you believe. Companies that rise to the top of our model have similar DNA, regardless of their industry. Their thinking is holistic and “long-term” and they crush their competition.

Trust begins with trustworthy leadership at the Board & C-Suite level. We’ve published two award-winning books on the subject with a third out in November. Trust is built over time and in incremental steps. It doesn’t matter what the industry. The steps are the same. If trust is considered a business imperative, it is built into the corporate credo, vision and values, and practiced every day by everyone. It is reinforced at every opportunity.

No company is perfect, but trust ALWAYS begins with the internal actions of leadership. Don’t believe for a minute that industry is destiny. Not yet convinced? Read our magazine and see for yourself.

PS- An early observation based on sales… the majority of buyers are not US based. What does that tell you?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

Have you seen our brand new magazine TRUST!

Fall 14 Trust Magazine-Cover


Copyright © 2014, Next Decade, Inc.

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