Trust Across America-Trust Around the World™

Are you a trustworthy captain steering a trustworthy ship?

That’s the question we have been asking for the past few months via an online survey that we are calling the Leader’s Project. It’s purpose is to bring focus and context to what is meant by trustworthy leadership and the resulting organizational trust.

These are some tough questions, but we guarantee that just reading them will provide plenty of food for thought and perhaps a new path forward for all leaders who understand the importance of placing trust at the top of the agenda.

If you are brave enough to tell your story, we want to hear it. In fact, one CEO who has taken the test will be featured in the first edition of TRUST! The Magazine scheduled for publication in October.

Visit the link for the full questionnaire. This is a sampling of the questions it contains.

• SUCCESS: What role does trust play in ensuring the success of your organization?
• COSTS: What are the costs/implications of not having a high level of trust in your organization? (200 words max)
• COLLABORATION: How do you transform a siloed, reactive, heroic leadership culture to one that is trust-based, team-focused, and collaborative? (200 words max)
• CULTURE: What values, principles or beliefs does your organization follow that are essential to building a foundation of trust? (200 words max)
• LEADERSHIP: Which do you consider your “Best Practice” in trustworthy business behavior– the strategy that separates you from your competitors? (200 words max)

At a minimum, spend just a few minutes thinking about the questions above, or complete our full survey and share your best practices so others can learn from them.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Today’s blog post is somewhat of a rant, but it contains a trust message. It’s about a call I received yesterday.

The conversation went something like this:

Him: Hi, it’s your buddy John Smith conference organizer. Trust Across America-Trust Around the World was kind enough to offer us a panel discussion of trust experts for our upcoming conference, but we decided to pass.

(Side Note: Several months ago this same group declined our panel of experts, but DID choose to use our idea and assemble their own panel on the topic of “trust.” The brochure description has little to do with the subject of trust itself, nor are any of the panelists experts, but hey,”trust” is a cool buzzword.)

Back to the conversation:

Him: Anyway, I have an even better offer for you. I would like you to come speak. Our speakers usually pay $10,000, but you can speak for $2500. We’ll even throw in free admission to the conference, and a dinner. And you can bring some books to sell.

Me: Huh? You want me to pay you for the “privilege” of  speaking at your event? I won’t pay to speak.

Him: Okay thanks, and take care.

Tell me you can’t pay me but don’t ask me to pay you. It’s not only insulting but speaks volumes about the “quality” of your conference. If I were an attendee, I would want to know, in advance of registering, how many of your speakers were paying to peddle their wares.

If you are a conference organizer and this is your business model, you are shooting yourself in the foot, from a quality perspective, and I’m about to tell you why.

Earlier this week I was asked to speak (without having to write out a check) at another conference next summer. I respectfully declined because I did not think I was the right person for this engagement, but offered up the names of several folks who are members of our Alliance, and who have the expertise to do an outstanding job. But first I checked in with these people to make sure they were available. Most of them wanted more information about the “quality” of the conference and the conference host. They have learned from past experience. They won’t compromise their integrity, nor will they agree to speak without a quality assurance. They certainly won’t pay.

This practice is becoming the industry “norm,” at many conferences.  Remember the expression about “getting what you pay for?” The conference organizer may be maximizing short-term profits, but they are failing to build the “right” long-term relationships. It’s what I call a long-term “lose/lose” and it certainly compromises the quality of the conference, and the reputation of the organization itself.

Too me, this business model is a trust-buster.

Enough said. What do you think?

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Recently, a friend relayed a story about a colleague who is ALWAYS 10 minutes late for meetings. She said she “trusts” this person to always show up late. We laughed about the (mis)use of the word “trust” and moved on.

But what my friend is actually doing is forgiving her colleague for her lack of accountability by ignoring her tardiness. I’ll bet nobody has ever spoken to this person about arriving on time.

Accountability is a large component of trust, but one of the least discussed.

So how do you build accountability into your organization?

Be the Role Model: Leaders can’t demand accountability without first modeling it. Deliver on your expectations and do what you say you will do. Then, set up the following action plan to instill its importance in your team:

• Role identification: Team members need to understand their roles.
• Expectations & Goals: Identify them in a way that the team understands and accepts.
• Don’t Be a Dictator: Work the accountability plan together. Get the early “buy-in.”
• Discuss it: Place the plan on the agenda for discussion, and make modifications, with the team, when needed.
• No Excuses: Once the accountability plan is in place, enforce it as the leader and encourage it between team members.  No excuses for:

1. Missing deadlines
2. Tardiness
3. Too many mistakes
4. Low quality output
5. Showing up late to the meeting.

The outcome of an accountability plan is trust. It’s a win/win!

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

The other day I read an interesting article called “Gaining Their Trust” in Human Resource Executive Online.

According to this article,  HR leaders must earn the trust and respect of their C-Suite colleagues and board members.

Something about this doesn’t sound quite right.

Isn’t it the Board and C-Suite’s responsibility to lead with trust and then to extend that trust to not only HR leaders but all leaders?

We wrote about this extensively in our second book, TRUST INC., a Guide for Boards & C-Suites. In fact, 60 experts weighed in with 100 strategies for Boards & C-Suites to lead with trust with internal stakeholders.

Stephen M.R. Covey speaks frequently about the 5 Waves (Incremental Steps) of Trust in an Organization:

READ WAVE #2 and #3 CAREFULLY!!!

WAVE 1: Self Trust (personal credibility)

WAVE 2: Relationship Trust (behavior with others)

WAVE 3: Stakeholder Trust (alignment with internal stakeholders)

WAVE 4: Market Trust (external reputation)

WAVE 5: Societal Trust ( global citizenship- social consciousness, corporate citizenship, and corporate social responsibility.)

The responsibility of gaining trust lies squarely with the Board and C-Suite, whose first priority should be in building relationships and ensuring alignment with their internal stakeholders, not the other way around.

Trust-focused organizations must:

• Have a well-defined mission, corporate credo and strong values
• Hire the “right” people who are aligned with those values
• Lead with trust.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

The Rutger’s University President has issued an apology to the Penn State President for offensive actions of Rutger’s fans at a recent football game.

Did he do the right thing? Was he extending trust?  Was this an act of integrity and ethics?

I’m on the fence on this one.

But this I know. Build trust and avoid crises and scandals (or at least minimize their impact).

Fail to proactively build trust, and the fallout from a scandal will continue for years.

What do you think? Please leave a comment.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

“One can’t assume that trust accrues automatically through the mere passage of time. It grows through incremental steps and deliberate actions.” Charles H. Green, Trusted Advisor Associates

This quote will appear on the cover of the third book in our award-winning TRUST INC. series. The book, TRUST INC., 52 Weeks of Activities and Inspirations for Building Workplace Trust will be published in November 2014 as an inspirational holiday gift.

Stephen M.R. Covey speaks frequently about the 5 Waves (Incremental Steps) of Trust:

WAVE 1: Self Trust (personal credibility)

WAVE 2: Relationship Trust (behavior with others)

WAVE 3: Stakeholder Trust (alignment with internal stakeholders)

WAVE 4: Market Trust (external reputation)

WAVE 5: Societal Trust ( global citizenship- social consciousness, corporate citizenship, and corporate social responsibility.)

Organizations cannot effectively build Wave 5 until the first 4 are constructed. Imagine waking up in the morning and putting your shoes on first. Yet that’s exactly what many organizations have done.

Said another way, building organizational trust cannot be accomplished via an a-la- carte menu. Choosing to start building trust at Wave 4 or 5, with the intent of using it as a short-term promotional or communications tool, rather than a long-term, ground up, incremental trust strategy is a bad choice. Planning and executing a corporate citizenship or corporate social responsibility program without first mastering self trust, relationship trust, stakeholder trust and market trust eventually backfires. And when the crisis strikes, the weak trust foundation crumbles. We see evidence of this almost daily. Some of the biggest names in CSR also happen to be some of the greatest trust & ethics violators. Just pick up the newspaper on any given day. In this age of increasing transparency, these organizations are fooling no one but themselves.

So my advice today to all organizations, but particularly corporate America, get dressed before you put on your shoes.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

What do we mean when we say “Trust is a Lifestyle?”

• Trust is not a mathematical equation or formula
• It is not a memo to be circulated at a meeting
• It is not negotiated via a contract or a regulation
• It cannot be delegated
• It is not something to be “built” in the wake of a crisis
• It is not “the buzzword of the day.”

When we hear the word “trust” we should envision a way of being, a lifestyle that includes:

• Acting with integrity at all times, no exceptions
• Respecting others
• Making ethical decisions
• Shaking the hand of a partner in business or in your personal life, looking them in the eye, and telling them that you are extending trust.

Build a lifestyle of trust, beginning with self-trust, and extend trust to those around you. It will be reciprocated.  You will experience a higher quality of life, as will those who learned from your example.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

This week as I was preparing our upcoming calendar of events, I took some time to reflect on the progress we have made at Trust Across America-Trust Around the World.

What began as a conversation at the breakfast table in 2009 has since grown into a global, cross-functional social movement, whose mission is to help organizations build trust. Our website has become the leading “go to” global source of information on trust.

What do we have planned for the remainder of the year?

October 1: Top Thought Leaders in Trustworthy Business nomination period opens to the public: Recognizing global leaders who are inspiring others to place trust in the center of how organizations do business. This is our fifth year administering this program which has grown in both prestige and global awareness.

Late October: Publication of the inaugural edition of TRUST! The Magazine with a theme of:

Values to Value: Financial Institutions That Are Changing the Way Business is Done 

November 17-24: Join us as we celebrate TrustGiving ™, the first week long celebration of trust.

November 24: The publication of the 3rd book in our award-winning series:

TRUST INC., 52 Weeks of Activities and Inspirations for Building Workplace Trust.

December 2014: Our Alliance of Trustworthy Business Experts celebrates its second anniversary. We have grown from 25 founding members to a thriving organization with top thought leadership from around the world.

I want to extend a huge “thank you” and virtual “hug” to all who have freely given their time, advice, support and good wishes over the past five years, and who have encouraged me (in the words of Eddie Kendricks) to  “keep on truckin’.” 

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Last week, I had the pleasure of speaking with Michelle Clarke in the UK. Michelle is the organizer of the Global Trust Conference, which completed its second annual event just yesterday. I was lucky enough to virtually attend the conference, and to catch Stephen M.R. Covey delivering a great speech, packed with insight and advice. Stephen wrote the cover quote for our award-winning book TRUST Inc. and also contributed an essay.

I took notes and am happy to provide some highlights in today’s blog post.

What are the three most important facts about trust?

• Trust is an economic driver
• Trust is the #1 competency of leadership
• Trust is a learnable competency.

Think about a person you work with who you trust and consider the positive outcomes of that relationship.

Now think about a person you work with who you don’t trust and the lost opportunities as a result.

Trust=Confidence while Distrust=Suspicion

Confidence requires both character and competence.

Trust is Reciprocal

When you give trust, you receive it in return.

Trust is Not about Coordination

Trust is about collaboration, partnering and teamwork.

Energy and Joy

When trust goes down, energy and joy do too.

Four Cornerstones of Credibility

• Integrity (character)
• Intent (motive/agenda)
• Capability (are you relevant?)
• Results (your past and current performance)

Talk Straight

Candor is the language of trust. Never use spin.

Leaders Extend Trust

• The first job of a leader is to INSPIRE TRUST
• The second job of a leader is to EXTEND TRUST

And finally…. the starting place for trust is self-trust.

Thank you Michelle and Stephen. As I like to say, “It will take a tribe to push the trust boulder up the hill, but together we can.”

Would you like to help Stephen, Michelle and me in pushing that BIG boulder? Join our Alliance of Trustworthy Business Experts today.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                                  Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

I remember 911 as if it were yesterday. 

I know I’m not alone.

Copyright 2014 Next Decade, Inc.

(photo credit to Barbara Brooks Kimmel)

It was not my intent to write a post about 9/11’s impact on trust, but yesterday afternoon serendipity paid a visit.

I  received a copy of an article  An Ominous Trade Center Beacon that appeared in the NY Times on September 4, written by Allan Ishac (who tweets @ElfieMuse) a college classmate and friend, who is also an accomplished writer. Allan drove a Volkswagen Beetle back in “the day” and I remember that as if it were yesterday too.

Allan has given me permission to reprint the text below, with full attribution to it’s original coverage in the NY Times.

Dear Diary:

If I lie on my living room couch facing south, I have an unobstructed, perfectly framed view of the new 1 World Trade Center, 30 blocks away.

This is exactly the same view I had of the old 1 World Trade Center – known as the north tower – that was destroyed on Sept. 11.

The new building, like the old, is masted with a huge telecommunications antenna, flashing a red aircraft warning light at night.

The red strobe on the earlier tower cycled lazily, like the slowly rotating lamp of a coastal lighthouse. When I couldn’t sleep at night, I’d leave my bed and move to the couch to gaze at the strobe until I got drowsy. The old beacon seemed to say: “I’m here. All is well. Go back to bed.”

The new strobe pulsates more quickly, with a sense of added urgency. There is nothing calming or comforting about it. It communicates a different message: “Stay alert. Proceed with caution. All eyes to the skies.”

Some might argue that 9/11 was the beginning of the end of societal trust. It certainly ushered in a new era. We became a different country that day. One where trust can no longer be taken for granted.

My thoughts are with those who experienced loss on that day.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

                                                                                              Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.