Trust Across America-Trust Around the World™

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

What behaviors do you think impact trust the most in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to more than 600 others.

Learn more about the Trust Action Project 2021 at this link.

Join our global Trust Alliance and participate in our programs.

What trust building ACTION would you suggest? Let us know.

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move from trust talk to ACTION in 2021 and beyond.

What behaviors do you think impact trust the most in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to 600 others.

Learn more about the Trust Action Project 2021 at this link.

Join our global Trust Alliance and participate in our programs.

What trust building ACTION would you suggest? Let us know.

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move beyond trust talk to ACTION in 2021.

What behaviors do you think impact trust the most in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to 600 others.

Learn more about the Trust Action Project 2021 at this link.

Join our global Trust Alliance and participate in our programs.

How would you like to get involved? Let us know.

Copyright 2021, Next Decade, Inc.

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move beyond trust talk to ACTION in 2021.

What behaviors do you think impact trust the most in teams and organizations? Our 1 minute/1 question AIM Workplace Diagnostic compares your response to 600 others.

Learn more about the Trust Action Project 2021 at this link.

Join our global Trust Alliance and participate in our programs.

How would you like to get involved? Let us know.

Copyright 2021, Next Decade, Inc.

A few years ago John Baldoni, one of our long-time Trust Alliance members gave me the following advice. He said “Barbara stop trying to change the world. Focus on one person and one organization at a time.”

With that advice in mind, today we celebrate a milestone. In less than three years, over 150,000 global citizens have Tapped Into Trust to access our Trust Alliance Principles (TAP), available at no cost in 16 languages. This would never have been possible without the support of our global Trust Alliance members who continue to work collaboratively to develop and promote these universal principles that can be applied to any organization or team of any size.

From these principles grew a simple one question/one minute ongoing master Workplace Trust survey that has now been taken almost 600 times, followed by our AIM diagnostics and the online and in person workshops designed to start a trust discussion, and directly address the weaknesses that are keeping trust from flourishing.

Trust is always the outcome of principled leadership. If you are an ethical leader who is unwilling to commit to learning more about the impact trust has on your organization’s culture and ultimate success, you are contributing to long-term enterprise risk. (And hiring a motivational speaker to “talk trust” with your employees is not the solution.)

Thank you to all who made this milestone possible. Your ongoing commitment to building trust is getting it done, one person and one organization at a time. Thanks John!

Barbara Brooks Kimmel, CEO and Founder, Trust Across America-Trust Around the World.

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move beyond trust talk to ACTION in 2021 and beyond.

Learn more about the Trust Action Project 2021 at this link.

How would you like to get involved? Let us know.

Copyright 2021, Next Decade, Inc.

The Trust Action Project 2021 (#tap2021) Weekly Action is one of many Trust Alliance resources designed to help leaders, teams and organizations move beyond trust talk to ACTION in 2021 and beyond.

Learn more about the Trust Action Project 2021 at this link.

How would you like to get involved?

Copyright 2021, Next Decade, Inc.

TRUST: Can you answer these questions?

What is trust?

What is the business case for trust?

Can trust be assessed and measured?

How can leaders and teams elevate trust?

What weakens workplace trust the most? Find out in 1 minute and compare your workplace to hundreds of others.

Our global team of vetted professionals has the expertise to address trust from the boardroom to the shop floor, and with external stakeholders including customers, suppliers and regulators. We collaboratively spent over a year creating a simple and effective tool to start a trust discussion. In fact, our principles (TAP) have been accessed almost 150,000 times.

Trust Across America-Trust Around the World is the leading global program focused exclusively on helping organizations build trust. While trust “talk” is abundant, ACTION is what’s needed most.

Let’s talk.

Copyright 2021, Next Decade, Inc.

“Trust is the lubrication that makes it possible for organizations to work.” —Warren Bennis

Having counseled leaders across many industries on how to elevate stakeholder trust, I can almost assure you that you won’t come close to passing our 10-question test. Fortunately, the failing grade is usually not due to character or competence flaws, but a lack of understanding of the role of trust as a core value of leadership. Are you willing to take the following test AND the actions required to elevate your results?

*** Warning your degree of honesty and vulnerability may affect your score***

 Give yourself ten points for every “yes” answer.

1. Do I understand that trust is not a soft skill and that it has tangible value?
2. Have I thought about what it means to be trustworthy in both my personal and professional life?
3. Is trust mentioned in my company’s core values and do I practice and reinforce those values daily?
4. Do I understand that trust is the outcome of principled behavior and have I identified the behavioral weaknesses?
5. Do I understand that trust cannot be delegated and that low trust is a real risk?
6. Have I asked my employees and other stakeholders if they think I am trustworthy?
7. Do I understand that trust is a learned competence, and have I budgeted for trust training for both my leadership team and my staff?
8. Do I directly engage my employees and my customers in conversations about trust?
9. Do I catch employees doing something right and reward ethical behavior?
10. Does trust play a role in my hiring practices?

What was your final  score?

Business leaders are constrained by the number of hours in a day, and how they choose to prioritize their time. Many spend it reacting to crises and extinguishing fires caused by low trust. If more leaders not only understood the benefits of high trust, but actually took the steps required to elevate it, their time would be freed up to build a more profitable business much more quickly. Low trust plays a large role in elevating enterprise risk, yet is is widely ignored. Take the questions above and tackle them one at a time. Each 10% improvement will get you closer to high trust.

PS- Don’t fall for expensive trust workarounds that may be offered to you. While they may get you a communications “talking point,” they won’t get you across the enterprise trust finish line. In fact, they won’t even get you close.

Barbara Brooks Kimmel is the founder of Trust Across America-Trust Around the World, whose mission is to help organizations build trust. Now in its 12th year, the program has developed two proprietary trust-evaluation tools, the latest is AIM Towards Trust. She also runs the world largest global Trust Alliance and is the editor of the award-winning TRUST INC. book series. Kimmel is a former consultant to McKinsey who has worked across multiple industries and with senior leadership. She holds a bachelor’s in international affairs from Lafayette College and an MBA from Baruch.

For more information visit our website at www.trustacrossamerica.com or contact us.

Purchase our books at this link

Copyright © 2020 Next Decade, Inc.

Why should business leaders care about trust? This is why:

Performance of Trust Across America’s

Most Trustworthy Public Companies vs. the S&P 500 (2014-2019)

The chart above is the cumulative “Return on Trust” of America’s annual “Top 10” Most Trustworthy Public Companies over the past six years. Through its FACTS® Framework, Trust Across America has been analyzing, assembling and publicly reporting on this data for ten years.

If you are the CEO of a public company, or any company for that matter, who claims there is no Business Case for Trust, now may be the time to reconsider. Why DO business leaders require proof or ignore trust as their most valuable strategic advantage?

Leaders take trust for granted

Trust doesn’t just “happen.” It is not bestowed upon leaders by virtue of their title.  Trust is a learned competence and an intentional business strategy that must be crafted, practiced, modeled, and reinforced daily.

Leaders focus on the wrong metrics

Growing quarterly earnings, over reliance on sales quotas, focus on “old school” risk and/or “new school” ESG metrics will not satisfy the trust imperative that stakeholders are increasingly demanding. Neither will talking rather than acting on trust.

Leaders treat trust as a “soft skill”

Organizational trustworthiness is a hard currency. The proof is in the chart above.

Leaders are “trust reactive” 

Rarely do we hear proactive leadership discussions about building stakeholder trust. Instead, trust becomes a communications talking point only after a breach. This is both a missed and lost opportunity for leadership.

Leaders delegate trust

Trust is not a function of legal, compliance, HR, communications, or any other department. Boards of Directors and executive leadership teams must spearhead trust, making it central to the organization’s core values, so that all stakeholders can benefit.

Note: In 2010 Trust Across America introduced the FACTS® Framework, an EXTERNAL quantitative measurement of the corporate trustworthiness of America’s largest 2000+ US public companies. The Framework identifies companies whose leadership is going beyond doing just what is legal and compliant to choosing the right core values that satisfy all stakeholder needs. The FACTS® Framework is the most comprehensive and data driven ongoing study on the trustworthiness of public companies. We analyze companies quarterly and rank order showing trends by company, sector and market capitalization. Read more about the Framework at this link.

In 2018 Trust Across America-Trust Around the World’s Trust Alliance, a group of global trust scholars and practitioners, introduced its Trust Alliance Principles (TAP), and in 2019 our AIM Survey tool was created to guide leaders and teams in building trust INTERNALLY. It is based on universal behaviors that strengthen and weaken trust. To date, almost 150,000 global professionals have tapped into trust, and dozens of teams and organizations have used our simple survey tool to start a trust discussion.

For more information visit our website at www.trustacrossamerica.com or contact us.

Purchase our books at this link

Copyright © 2020 Next Decade, Inc.