Trust Across America-Trust Around the World™

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-Suites. In this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

A quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

August 3: In Head of Business- Hope for the World we are introduced to the Winston “V” Model.

The fourth essay in our series is from James E. Lukaszewski (loo-ka-SHEV-skee), widely known as America’s Crisis Guru. He is a speaker, author (12 books and hundreds of articles and monographs), lecturer and ethicist (co-chair of the PRSA Board of Ethics and Professional Standards). His latest book is Lukaszewski on Crisis Communication, What Your CEO Needs to Know About Reputation and Crisis Management.  Jim has been named a 2014 Top Thought Leader in Trustworthy Business by Trust Across America-Trust Around the World. His website is www.e911.com 

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books.  TRUST INC., Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts. Six months later we released our second book, Trust Inc. A Guide for Boards & C-Suites. In this book, sixty experts have joined forces to offer 100 strategies.

Throughout the month of August, we will be featuring 31 essays from our second book. Each stands alone as an excellent resource in guiding Boards and C-Suites on driving a trust agenda at the highest level in the organization, and provides tools for those who choose to implement trust-building programs in their organization.

A quick reference on what’s been covered so far this month:

August 1: There’s a Reason Why We Call Them Trustees explains why being an “absentee landlord” doesn’t work.

August 2: Kill the Evening Before Dinner and take a small group of front line employees to dinner instead.

The third essay in our series is from a speech delivered by Pär Larshans, the Chief Sustainability Officer at Max Hamburger Restaurants, a Swedish, family owned fast-food company, that employees many workers with disabilities. He speaks regularly on leadership, sustainability and human rights and also lectures on behalf of the Swedish Ministry of Foreign Affairs/Swedish Institute.  He is a member of the Alliance of Trustworthy Business Experts (ATBE) and has been named a 2014 Top Thought Leader in Trustworthy Business by Trust Across America-Trust Around the World.

I hope you have enjoyed this next sneak peak into our second book. If this brief look behind the door has been helpful, follow this link to order both of our books online.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Should you wish to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Have you ever considered the inverse relationship between product warranties and trust? I have.

According to my friends at Merriam-Webster a warranty is: a written statement that promises the good condition of a product and states that the maker is responsible for repairing or replacing the product usually for a certain period of time after its purchase. 

The catch phrase is “a certain period of time.”

As consumers, how often have we heard the following:

1. It’s not covered under warranty.
2. Sorry, your warranty expired last week.
3. Do you have a copy of your warranty?
4. Do you know the length of your warranty?
5. Did you send in the warranty?

In essence the manufacturer is setting a time limit on its own reputation and building a wall of mistrust between itself and its customers. I’m not suggesting that warranties should not exist. I suppose there are times when they are needed, although I can’t think of any offhand.

If you are interested in reading about the history of the warranty including such events as the 1975 Magnuson-Moss FTC Warranty Improvement Act, express vs. written, repair and replace, breach of warranty, disclaimers and limitation and dozens of other “laws” please click here. (Thank you Paul E. Wojcicki for incorporating all this information in one neat Slideshare.) Imagine how many lawyers it took to write the warranty rules and how many are needed to enforce them! Let’s not even think about the gross annual costs to society of warranty litigation.

How about instead, if companies just “did the right thing?”

Sometimes they do.

Yesterday I called Kohler to inquire about replacing a broken head on my kitchen faucet. The call wait time was very short, an English-speaking customer service rep answered, some basic information was collected (name, address, phone) and the matter was resolved in under 5 minutes. The outcome: The part is being replaced at no charge. There was little discussion of warranties. The closest was the question as to when the item was purchased. I told the CSR I had no idea, as I could not remember when we had our kitchen remodeled.

So hat’s off to Kohler for standing behind their product and “doing what is right” instead of only “what is legal.” And the way they do business is clearly not by accident. Founded in 1873, Kohler is a family-owned business, and a privately held company. You can read their mission statement here. Their employees seem happy and they have won many awards. The CEO, Herbert Kohler, Jr. is the founder’s grandson. And I’ll bet you didn’t know that the company owns several golf courses and an arts center in Wisconsin! Do you think culture and values are high on the priority list of this company? Are you surprised they have been in business for so long? I’m not. It seems they try to “do right” by all their stakeholders. I doubt the company is perfect, but they certainly set high standards.

Kohler has built trust with this consumer, and based on the success of the company, with many others as well. Can you guess who will get my business next time I need a new fixture?

Thank you Kohler. You are truly a role model for trustworthy business.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Copyright © 2014, Next Decade, Inc.

Have a question? Feel free to contact me: barbara@trustacrossamerica.com

Trustworthy leaders are VIPs according to a simple model incorporating 

Values, Integrity and Promises.

The VIP Trust Model™

TRUST=  VISION & VALUES+INTEGRITY+PROMISES KEPT

 Copyright © 2014 Next Decade, Inc.

Organizations and their leaders become trustworthy once TRUST is earned.

This is accomplished via the following sequence of actions:

• VISION & VALUES: Identify why the organization exists and what it stands for.
• INTEGRITY: Identify, practice and communicate the moral principles and purpose of the leadership team and the organization.  Alignment is essential.
• PROMISES: Ensure that leadership is held accountable for doing what it says it will do, and for regularly communicating the vision, values and promises to all stakeholders.

What do you think of this model?  Leave a comment.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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If you would like to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

We are all familiar with the expressions, “talk is cheap” and “actions speak louder than words.” For anyone who embraces trust as a personal or organizational imperative, what you say is not nearly as important as what you do. In fact, people learn by example, not through empty words like “I believe in you” or “great job” or that end-of-year performance “review.”

If you want to build trust in any relationship (family, friends, colleagues, coworkers, employees) you should find at least a few helpful suggestions in the list below:

1. Be selfless instead of selfish. Put yourself second. Do something wonderful and unexpected. Do it just because you can.
2. Celebrate every great achievement, every risk taken, and even the failures that can serve as learning experiences.
3. Buy those turkeys at Thanksgiving, even if money is tight.
4. Give an extra day off instead of “docking” someone for time not “earned.”
5. Honor those who work hard with unscheduled bonuses.
6. Catch someone doing something right. Pat someone on the back.
7. Schedule some time for fun.
8. Forego your “special” parking space and don’t brag about your “vacation” home or your latest “toy.”
9. Spend time out of your ivory tower and down on the shop floor.
10. Share a personal story. Be human, but don’t be a drama queen (or king.)

Don’t tell your family, friends, colleagues or your employees that you care. Instead, show them. Your actions might be contagious, and they will most certainly build trust.

What other actions have helped you build trust in relationships?  Leave a comment.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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If you would like to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books. The book, TRUST INC. Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts and is divided into six chapters:

1. Why Trust Matters- read our blog of July 18 to find out Why Trust Matters
2. Trust in Practice- read our blog of July 18 for Trust in Practice from Apple to Africa
3. Trustworthy Leadership read our blog of July 19 for Secrets of Trustworthy Leadership
4. Building Trustworthy Teams (today’s blog post)
5. Restoring Trust
6. The Future of Trust

Over a six day period, our blog will extract highlights from these chapters. Each strategy stands alone as an excellent resource in helping leaders understand why trust matters, and provides tools for those who choose to implement trust building programs in their organization. Today we take a closer look at 5 strategies for Building Trustworthy Teams.

William Benner explains how to “Practice Trustworthy Behaviors”

There are many internal and external factors that can affect the ability of individuals and team members to trust one another and accomplish personal goals and team objectives. (These are just a few taken from a longer list.)

• Highly competitive, rapidly changing and uncertain business environment
• Inability and/or unwillingness to address performance issues as a team
• Poor communication skills and inability to listen for understanding
• Lack of clarity about the team’s shared mission and direction
• Lack of confidence in the team leader and/or team members

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Mary Gentile describes how to “Build the Trust Muscle: In Our Companies, In our Teams, In Ourselves”

No one publicly debates the necessity for trust in business transactions, to allow for efficient arms-length business transactions and to reduce the cost of regulatory compliance, monitoring and penalties. However, actual behaviors are often slow to change. Too often, when scandals hit or when bubbles burst, we rush to the bully pulpit, proclaiming the necessity to clean up our acts; to place transparency and integrity at the heart of our business dealings; to treat employees and consumers with the respect that comes from honest communication and practices that are consistent with the business mission and values statements. 

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Jim Kouzes & Barry Posner remind us that “You Can’t Take Trust for Granted”

Every single relationship is built on trust. It’s foundational. It’s fundamental. And foundations and fundamentals need constant attention. Building trust is a process that begins when someone is willing to risk being the first to open up, being the first to show vulnerability, and being the first to let go of control––and then reciprocating these actions.  And in the leader-constituent relationship, leaders go first. If you want the high levels of performance that come with trust and collaboration, you have to be the first to demonstrate your trust in others before asking them to trust you.

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Hear what Brian Moriarty has to say in “Creating Thriving Organizations- The Bedrock of Trust and Reputation”

Purpose-driven organizations have an important advantage because they are able to tap into the intrinsic motivation of their people. Intrinsic motivation refers to activities or work that people find rewarding in and of itself: for example, a pharmaceutical researcher who is driven by a desire to alleviate suffering caused by a particular disease. When work is intrinsically motivating, performance and creativity thrive. When employees have a voice in the mission of the organization, purpose becomes part of a living conversation with people asking, “What is the unique value that this organization provides for the world?” Companies need employees to be asking this question repeatedly.

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And finally, Robert Whipple reminds us that “Reinforcing Candor Builds Trust and Transparency”

A simple three-part model of how leader behaviors can help build higher trust includes three categories of behaviors.

1. Table Stakes

These are the basic building blocks of ethics and integrity that must be present for any level of trust to kindle. The term Table Stakes comes from the phenomenon in poker where individuals must ante up even to play in the game. Traits like honesty, openness, communication, consistency, and ethics simply must be present, or the leader may as well take off his suit and hit the showers. 

2. Enabling Actions

These are the components that further help build trust once the Table Stakes are present. There are thousands of items we could name in this category. Here are some examples: following up, advocacy, fairness, admitting mistakes, and many others. The more these elements are present, the greater the ability for the leader to withstand trust withdrawals.

3. The Heart of Trust – Reinforcing Candor  

Reinforcing candor is the ability to make people glad they brought up an observation of a leader’s inconsistency. In most organizations, people are punished in some way for bringing forward a leadership problem. Where the highest levels of trust and transparency are present, the leader has the ability to set aside his ego and reinforce those who challenge an action.

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I hope you have enjoyed this sneak peak into the trust treasures contained in our book. Did I mention that the book has won both a Nautilus Business Book and Eric Hoffer Grand Business Prize Award? Tomorrow I’ll pull some similar gems from Restoring Trust. Check back with us soon.

If this brief look behind the door has been helpful, follow this link to order the book online.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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If you would like to communicate directly with Barbara, drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

What do pickles, kindness and employee engagement have in common? Read on.

This morning my younger son was packing up to head to Vermont for a few days with a friend and his family. He had just returned from the bagel shop with a Baker’s Dozen and a container of cream cheese to share during the trip. On his way out the door I remembered that last evening I had brewed up our first batch of summer refrigerator pickles from our bounty of organic garden cucumbers. (For those of you who think pickles must be made in a crock and “cooked” for months, there’s a shortcut that actually tastes better and only takes 3 or 4 days. Think “crunchy” and Google “garlic dill refrigerator pickles.)”

I suggested to my son that he take a jar to his host family. His response surprised me. He said he believed one kind gesture (the bag of bagels) was sufficient. I reminded him that you can never do too many nice things for others.

Same applies to leaders in any organization. Who in the C-Suite is tasked with doing the “right” thing and keeping everyone happy, the equivalent of a Chief Kindness Officer? It all starts with the CEO.  How often do you hear about companies doing nice things just because they want to, as opposed to well crafted PR campaigns or corporate window dressing? Some do. Howard Schultz at Starbucks just announced a program to pay college tuition.

According to Gallup, only 13% of employees worldwide are engaged at work. Do you think building kindness into the corporate culture might raise that engagement? Acts of kindness build trust. They make for good business.

I have compiled a short list of the various ways leaders can build trust through deliberate acts of kindness.

• Set long-term goals and establish a benchmark
• Put trust high on the agenda every day
• Create an intentional culture
• Hire the right people who are aligned with that culture (don’t forget to let HR know)
• Communicate openly
• Support advancement
• Catch someone doing something right every day, announce it and reward it
• Tell the truth
• Park your ego at the door and do more listening than talking
• Come down out of your ivory tower and on to the shop floor
• Keep your word
• Offer to buy lunch, bring a jar of pickles, and sit down at the table.

Start today. Set some long-term employee engagement goals and put trust high on the daily agenda. Let me know the outcome.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

We’ve all heard them, those annoying robot recordings and canned phrases that companies and their customer service “professionals”  have adopted because it’s what “policy” dictates. I would love a seat at those policy meeting tables to remind management that without customers, business ceases to exist.

Here’s a short list of my favorite first hand trust-busters and the way my brain translates them:

CSR: “I understand how you feel”

ME: No you don’t. You think that by saying “I understand how you feel” that I feel better, but actually you haven’t resolved the problem so I feel worse.

CSR: Sorry, but this is our policy.

ME: You’re not sorry at all. You’re giving me a stock answer because that’s all your company permits you to say.

CSR: “I’m doing the best I can.”

ME: Well then I feel sorry for YOU because you’ve set your own bar very low.

CSR: Hobbily gobbily gobeldy gook. (The CSR is not a native English speaker and I can’t understand a thing they are saying.)

ME: This company doesn’t care enough about it’s customers to ensure that their reps speak English well enough to be understood.

CSR: “We can’t give you a time when we will be there.”

ME: You don’t value my time so customer service is clearly not a priority.

CSR: Our computers are very slow today.

ME: Funny, every time I call you, you tell me the same story. Please suggest to management that the computers be fixed.

And the best one:

CSR: You’re not the first one to call and complain about this.

ME: Then let me calculate the gross time wasted by all the callers instead of just my call. And now that I have finished my calculations, I  feel better knowing that you are letting all your customers down and wasting all their time, not just mine.

And I can’t help but recall of all those times I’ve dialed, listened to the recording, entered  the info and account numbers, sat on hold and then the CSR finally picks up… and the call is disconnected.

Certain kinds of companies are famous for poor customer service. Health insurers, utility and cable companies and airlines come to mind first. Also, all the local businesses that deliver appliances and the like. The remainder of companies, get it “right” more often than wrong, but it’s probably because we never need to call them.  And in some cases like utilities, we have no choice but to do business with these companies, and they know it. We are a captive audience.

What this tells me is that the “right” leaders are absent at the policy meetings (probably because they are too busy putting out fires.) The company is not customer focused and therefore not trustworthy. Management is more concerned with lining their own pocketbooks than in meeting the needs of all their stakeholders, including their customers. Their focus is short-term and they are fooling no one but themselves, and the lack of customer focus is usually indicative of more serious underlying and systemic problems, starting with untrustworthy leaders. As a consumer, I avoid these companies whenever I can. We all have choices (most of the time). Whenever possible, choose to give your business to those who don’t train their CSR’s to give stock answers to real concerns, and who apparently have no respect for the people who ultimately pay their salaries, their customers.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

Yesterday I wrote about Ten Trust-Building Questions Leaders Should Be Asking and today I am following up with some easy suggestions and resources for accessing the trust-building answers.

Ten Trust-Building Resources for Leaders

1. Read a book on building trust
2. Watch a video on building trust
3. Receive cutting edge advice by joining our Alliance
4. Read a report on building trust
5. Contact an expert
6. Join a Circle of Trust
7. Hold a workshop
8. Plan a trust event. Make it fun!
9. Listen to the world’s leading trust experts via 4 years of Trust Across America Radio Archives
10. Send a note to Trust Across America-Trust Around the World. If it’s trust you are seeking, we have the resources to help. Contact: barbara@trustacrossamerica.com

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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Drop her a note at Barbara@trustacrossamerica.com

Copyright © 2014, Next Decade, Inc.

This morning, Seth Godin’s daily blog  “Beware the Zeitgeister” caught my attention and got me thinking.

From my bird’s eye perch, it appears that in certain circles “trust” has become quite the fashion statement in 2014. With increasing frequency, I read about the importance of trust from outside experts in leadership, teamwork, culture, innovation, engagement and many other disciplines.  But there is a very large (and perhaps the most important) stakeholder group missing from the conversation.

Can you name it? It’s senior leadership.

Last week I did an exhaustive search in an attempt to find examples of corporate leaders proactively talking about trust.

This is what I was able to find:

Lloyd’s CEO to Discuss Leadership and Rebuilding Trust

Dennis Lally of PWC on Rebuilding Trust from Value to Values

Marillyn Hewson, CEO Lockheed Martin on The First Thing a New Leader Should Do to Build Trust

and finally, IBM’s CEO Visits China for Trust Building Talks

Returning to Seth’s blog, while there are lots of examples of senior leaders “Zeitgeisting” trust after their company’s latest crisis, why do they hesitate to proactively embrace it as a way to do business?

While many of the right people are beginning to focus on the importance of trust in all aspects of business, we’ve yet to get “buy in” from those who could benefit the most.

What will it take?

Do you have more examples of senior leadership talking about trust? Please send them along.

Email: barbara@trustacrossamerica.com

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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