Archive for the ‘Corporate Integrity Monitor’ Category


Trust Across America Announces

2017 Most Trustworthy Public Companies by State

via its new Corporate Integrity Monitor (the corporate Richter Scale of Trust)


State Company Name
California Nvidia
Connecticut Xerox
Florida CSX
Georgia Home Depot
Illinois Abbott Labs
Massachusetts TJX
Michigan Delphi Auto
Minnesota Best Buy
New Jersey Johnson & Johnson
New York Morgan Stanley
North Carolina VF Corp
Ohio Cliffs Natural
Pennsylvania Hershey
Texas Dr Pepper Snapple
Virginia Altria

(Russell 1000 only) States listed above are those with the most Fortune 500 companies according to this article.

Methodology: Since 2009 Trust Across America’s FACTS® Framework has been measuring and ranking public companies on five equally weighted quantitative indicators of trustworthiness and integrity, forming the acronym FACTS: Financial stability, Accounting conservativeness, Corporate governance, Transparency and Sustainability.


Our objective model (there is no “pay to play,” companies do not know they are being analyzed nor are any internal employee surveys completed) was initially constructed in 2008 and measures the corporate trustworthiness/integrity of the largest 2000 US public companies. Trust Across America’s Most Trustworthy Public Companies ranks the Russell 1000.

This, by order of magnitude, is the most comprehensive and fact-based ongoing study on this subject. We analyze quarterly and rank order by company, sector and market capitalization. We are particularly interested in tracking individual companies and sector trends over time.

No company is perfect, nor does our model “negative screen.” The 2017 highest scoring company(ies) in 2017 received a “79” on a 1-100 scale.

We are pleased to see the expanding coverage of our FACTS Framework in publications including The Harvard Business Review, Strategic Finance Magazine, The Huffington Post, Globescan Dialogue, the Trusted Advisor Blog,  FCPA Blog, and other publications. This release introduces Issue #4 of a new publication The Trust Across America Corporate Integrity Monitor, available to our Trust Alliance members. 

Click here to view previous issues of Trust Across America’s Corporate Integrity Monitor.

For more information visit our website at or contact Barbara Brooks Kimmel, CEO and Cofounder

You may also join our Constant Contact mailing list for updates on our progress.

Purchase our books at this link

Copyright 2017, Next Decade, Inc.

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Ever since the financial crisis, it’s not uncommon to read articles and studies about trust in banking and whether trust is “up” or “down.” In the past year alone:

  • Ernst & Young reports consumer trust in banks is diminishing. September 2016
  • International Banker claims that trust is often found wanting in today’s banking relationships. December 2016
  • Edelman reports in their 2017 Trust Barometer that in the United States 60 percent of financial institutions bounded forward (in trust) six percentage points from 2016. March 2017
  • And according to The Hill, almost a decade later, public trust in financial institutions remains stubbornly low. April 2017

So is trust in banking up or down? Some of the confusion stems from a lack of definitional clarity. Without a clear(er) understanding of what “trust in banking” means, the entire sector finds itself painted with one broad brushstroke, the reading public is left in an an ever escalating state of confusion, and elevating organizational trust becomes all the more challenging.

Trust? What are we trusting banks to do, or not do? Safeguard our money, earn a good return for shareholders, protect our personal data, treat employees well, provide good customer service, or all of the aforementioned?

Banking? Can global investment banks, regional banks, and/or a local savings and loans be grouped together when discussing trust in banking? Should they be?

For seven years Trust Across America has been researching the trustworthiness and integrity of America’s largest 1500 public companies via our proprietary FACTS® Framework.



This is, by order of magnitude, the largest ongoing study ever conducted on trustworthiness and integrity at the individual corporate level. Our 2017 data concludes that the finance sector remains among the lowest in trust, with an average score of 58.



But our data also tells a more holistic and detailed story, and one that places us in a unique position to discuss trust in the banking industry. Industry is NOT destiny and those more trustworthy financial institutions suffer at the hands of their less trustworthy colleagues. And the headlines above only serve to reinforce this fact.

It’s important to give credit to companies who have earned the trust of a broad range of stakeholders. Understanding that no company is perfect, the following is a list of some of the “banks” that score a “70” or above (on a scale of 1 to 100) according to our 2017 FACTS ® Framework research. Scores in the finance sector range from 40 to 77.

  • Morgan Stanley
  • Goldman Sachs
  • KeyCorp
  • Commerce Bancshares
  • US Bancorp
  • Bank of America
  • JP Morgan Chase

Headlines don’t always report the “full” story nor do articles and studies regularly or consistently define the meaning of trust. Trust in banking isn’t necessarily “up” or “down.” The level of trustworthiness or integrity of a specific company is determined by how well leadership defines its corporate culture, and understands and embraces the value of trust in meeting the needs of every stakeholder group. Our study continues to point in the direction that trust is not only a measurable business strategy and a business differentiator, but also a direct route to long-term profitability.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She also runs the world’s largest global Trust Alliance and is the editor of the award winning TRUST INC. book series. In 2012 she was named one of “25 Women who are Changing the World” by Good Business International, and in 2017  a Fellow of the Governance & Accountability Institute.

Purchase our books at this link

For updates on our Corporate Integrity Monitor, please join our mailing list. To be among the first to review our research and more fully engage in elevating organizational trust, please consider membership in our vetted Trust Alliance.


Copyright 2017, Next Decade, Inc.

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Most Trustworthy Public Companies 2017

Percentage of Women on Boards

According to a 2016 Global Board of Director Survey conducted by Harvard Business School, Women Corporate Directors Foundation and Spencer Stuart, the growth of women on U.S. boards, approaching a national average of approximately 20% remains stagnant.

Through our FACTS® Framework, Trust Across America has been tracking the percentage of women on boards in our annual research on America’s Most Trustworthy Public Companies. Our 2017 findings are reflected on the chart below. Only two of the eleven “Top 10” companies fail to meet the 20% threshold.




Company Name # of Board Members # of Women Percentage of Women
Dr Pepper Snapple 9 3 33
CSX Corp. 13 3 23
Best Buy 10 4 40
Hasbro 12 5 42
Johnson & Johnson 10 2 20
Xerox 11 3 27
Morgan Stanley 13 2 15
Nvidia 12 2 17
Visteon 10 2 20
Abbott Labs 12 4 33
Home Depot (tied) 13 3 23


For more information on Trust Across America’s Corporate Integrity Monitor findings, please visit our blog or connect with Barbara Brooks Kimmel, CEO and Cofounder on LinkedIn or via email at

Copyright (c) 2017, Next Decade, Inc.

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