Archive for the ‘Sales’ Category




Five years ago tools to assess and build organizational trust were rare and difficult to locate online. Trust Across America-Trust Around the World was formed to serve as a clearinghouse for these tools and related resources.

The most progressive companies are already implementing trust as an intentional business strategy, knowing it is a competitive advantage. Leaders of organizations interested in elevating trust and proactively practicing it as a business strategy, will be interested in these links:

Trust Alliance: a group of global professionals working to elevate trust and share resources.

Trust in a Box: A “do it yourself” solution for professionals and organizations interested in elevating trust, ethics and integrity.

Trust Data: Public companies can review the level of trust within their organization and compare their performance to their peers

2017 Trust Poster: Weekly Do’s and Don’ts to Foster Organizational Trust

White Paper:  The State of Trust in Corporate America 2016

Books: An entire Reading Room dedicated to organizational trust.

TRUST! Magazine: a digital magazine, dedicated to helping leaders and organizations place trust on their strategic agenda.

If you lead an organization, serve on a Board or in any management capacity or work with others, and you continue to ignore trust as a hard asset, you are losing out to your competitors. Trust works. Give it a try.

Barbara Brooks Kimmel is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. Now in its seventh year, the program’s proprietary FACTS® Framework ranks and measures the trustworthiness of over 2,000 U.S. public companies on five quantitative indicators of trust. Barbara is also the editor of the award-winning TRUST INC. book series and a Managing Member at FACTS® Asset Management, a New Jersey registered investment advisor.

Nominations are now open for the 7th annual Top Thought Leaders in Trust.

Copyright (c)  2016, Next Decade, Inc.





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Last night was a “late night” in the office so I was surprised when the phone rang at 9:00 PM.

Trust Buster #1: A business call after normal business hours raises immediate red flags.

The caller ID announced “Private.”

Trust Buster #2: A legitimate business would identify the name of their company, providing the recipient with information about the caller.

The call went  to voicemail and this was what I heard from the female robo caller.

Trust Buster #3: A legitimate business would never expect another business person to answer or listen to a robo call.

The robot said “Hi this is Cheryl from XYZ Roofing.” Not “Hi Barbara”

Trust Buster #4: A legitimate business would know the party’s name or the business name that it was calling and would address the party appropriately. 

The message went on to say: “Someone from your office called to get an estimate on a new roof. We will have an estimator in your area next week and just need a little more information. Please call this number so we can schedule an appointment.

Trust Buster #5: A legitimate business would never lie to attract new business… and this message was an outright lie. Nobody in my office had called about a new roof.

The sad part of this story is simply that the owner of XYZ Roofing signed off on this sales pitch campaign as a good idea. What was that person thinking? If a business owner lies to get his/her foot in the door, nothing they say after the lie should ever be believed.

People want to do business with other people they trust. Businesses want to do business with other businesses they trust. Very simply, trust is not built through lies and deception.

Barbara Brooks Kimmel is the CEO & Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust and integrity. She facilitates the world’s largest membership program for those interested in the subject. Barbara also serves as editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Copyright 2016, Next Decade, Inc.

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