Posts Tagged ‘Patricia Aburdene’




According to newly released data from the 2015 Edelman Trust Barometer the world has witnessed “an alarming evaporation of trust across all institutions, reaching the lows of the Great Recession in 2009. Trust in government, business, media and NGOs in the general population is below 50 percent in two-thirds of countries, including the U.S., U.K., Germany and Japan. Informed public respondents are nearly as distrustful, registering trust levels below 50 percent in half of the countries surveyed.”

“There has been a startling decrease in trust across all institutions driven by the unpredictable and unimaginable events of 2014,” said Richard Edelman, president and CEO, Edelman

Many global experts claim that “trust” is the issue of the decade and they may be right. Our society continues to be plagued by breaches of trust in business, government, academia, medicine, sports and the media, to name just a few.  But behind every trust violation is an individual or a team that has allowed it to occur. There is no doubt that low trust comes with hard costs to society and its citizens.



Is There a Silver Lining? Yes indeed. Many thought leaders are placing trust on their daily docket and teaching others through their actions and words.  On January 26 via TRUST! Magazine winter issue, Trust Across America – Trust Around the World will be releasing its 5th annual Top Thought Leaders in Trust, recognizing approximately 100 global trust researchers, consultants, writers and/or business leaders. Today we announce 15 honorees that have been continuously recognized by our program for their thought leadership over the past five years, and are receiving our Lifetime Achievement Award.


Please join us in congratulating the following outstanding individuals:

Patricia Aburdene

Hank Boerner

Stephen M.R. Covey

Jed Emerson

Leslie Gaines Ross

Robert Galford

Mary Gentile

Bill George

Charles H. Green

Jim Kouzes

Linda Locke

Edward Marshall

Jeffrey Seglin

Frank Sonnenberg

Robert Whipple

Well done ladies and gentlemen!

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series and the Executive Editor of TRUST! Magazine. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Our 2015 Poster, 52 Weeks of Activities to Increase Organizational Trust is available to those who would like to support our work by making a small donation.

Copyright 2015, Next Decade, Inc.


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Cultivate trust by deepening the conversation. Patricia Aburdene

(from Trust Across America’s Weekly Reflections on Trust 2014)

Today we start a new blog feature called Organizational Trust this Week, beginning with the “Good” and ending with the “Ugly.” Each story contains a trust component and at least one lesson for organizations seeking to make trust a business imperative.


Silos kill trust: Mary Barra is Breaking Down Silos to Build Trust at GM

Corporate DNA should not change when the CEO leaves: Pimco’s new CEO Doug Hodge will Remain True to the Corporate DNA 

Corporate transformations take time: Marissa Mayer remains passionate and focused on corporate transformation at Yahoo

Great leaders say these things to their employees: John Brandon discusses 17 things great leaders should say

How much influence should CEO’s have on their Boards? Interesting research from George Mason University’s Derek Horstmeyer Beyond Independence, CEO Influence and the Internal Operations of the Board



Trust is busted when fines are nothing more than a slap on the wrist: AT&T pays $105 million fine and gets to keep the rest

The big pharma industry is an ongoing trust disaster: Why exactly are prescription drugs so expensive? 

What to do when the CEO has an affair? Nothing. It doesn’t violate the company’s ethics and integrity policies!

Here’s what the same CEO has to say about company ethics.



When it comes to violations of trust, it doesn’t get much worse than the unfolding scandal at Sayreville High School in NJ: Governor Chris Christie makes a statement. But the best part is what a former NFL trainer had to say. Read the full article.



And finally, Trust Across America-Trust Around the World’s Most Popular Post on LinkedIn Pulse this week


Send us your stories for consideration in future editions of Organizational Trust this Week.


Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

Nominations are now being accepted for Trust Across America-Trust Around the World’s 5th annual Global Top Thought Leaders in Trustworthy Business.

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                                                                                               Coming Soon!

Should you wish to communicate directly with Barbara, drop her a note at

Copyright © 2014, Next Decade, Inc.


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Late last year Trust Across America-Trust Around the World  published the first in a planned series of award-winning books. The book, TRUST INC. Strategies for Building Your Company’s Most Valuable Asset brings together the wisdom of 32 experts and is divided into six chapters:

  1. Why Trust Matters- read our blog of July 18 to find out Why Trust Matters
  2. Trust in Practice- read our blog of July 18 for Trust in Practice from Apple to Africa
  3. Trustworthy Leadership- read our blog of July 19 for Secrets of Trustworthy Leadership
  4. Building Trustworthy Teams- read our blog of July 20 for five great strategies
  5. Restoring Trust (today’s blog post)
  6. The Future of Trust

Over a six day period, our blog will extract highlights from these chapters. Each strategy stands alone as an excellent resource in helping leaders understand why trust matters, and provides tools for those who choose to implement trust building programs in their organization. Today we take a closer look at 4 strategies for Restoring Trust including one for the financial industry.

Join Patricia Aburdene as she outlines “Five Strategies to Maximize The Power of Trust”

Today, people are starting to see that restoring trust is vital to the healthy economic growth on which humanity depends for economic security, innovation, wellbeing, a clean environment, and the freedom to pursue happiness and self-expression. The question is: how does business anchor trust into daily operations? I propose five strategies, with examples and case studies to illustrate each. They are:

  1. Fully Recognize the Economic Power of Trust  
  2. Build Trust into the Business Model
  3. Cultivate Trust by Deepening the Conversation
  4. Restore Consumer Trust
  5. Profit from the Power of Trust 


Linda Locke discussed the roles of “Trust, Emotion and Corporate Reputation”

A reputational crisis is one in which trust in the organization is undermined. Reputation may be an organization’s most valuable asset, but its inherent intangibility may make it the most difficult asset to manage. This explains why CEOs and Boards of Directors consider it a perplexing challenge that keeps them up at night. (4)

Key to that challenge is understanding the emotions that drive stakeholders’ expectations. Leaders often mismanage trust and reputation because they fail to think and communicate in emotional terms. 


In his essay James Lukaszewski addresses “Building Trust is Tougher than Ever: A Trust Manifesto for Leaders”

 So far in the 21st Century, the role of top management and leadership has changed in seven remarkable ways: (the first 3 are listed below)

  1. The growing global pressure for financial performance continues to distort leadership decision-making.
  2. More people and organizations are looking over a boss’ or leader’s shoulder than ever before providing more pressure and less cover for management mistakes and bad decisions.
  3. More critics from more quarters, including an increasing chorus of non-government organizations, special interest groups, and tougher government oversight, keep leaders in the stressful target zone.


And finally, in “Rebuilding Trust in the Financial Markets” Davia Temin outlines the steps required to do so.

So, despite a broad stock market rally since the financial crisis officially ended, public animosity towards banks and investment banks has not abated. In fact, if anything, it has deepened. And non-banks such as Wal-Mart and Facebook – in which consumers have far greater trust – have begun to fill in the void. Is this the death knell of the financial services industry? Have we gone from “Too Big to Fail,” to “Failure is Inevitable?”

What can be done?  And, even if banks have the will, is it possible to rebuild trust in financial institutions today?


I hope you have enjoyed this sneak peak into the trust treasures contained in our book. Did I mention that the book has won both a Nautilus Business Book and Eric Hoffer Grand Prize Award for Best Business Book? Tomorrow I’ll pull some similar gems from The Future of Trust. Check back with us soon.

If this brief look behind the door has been helpful, follow this link to order the book online.

Barbara Brooks Kimmel is the Executive Director of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She is also the editor of the award winning TRUST INC. book series. In 2012 Barbara was named “One of 25 Women Changing the World” by Good Business International.

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If you would like to communicate directly with Barbara, drop her a note at

Copyright © 2014, Next Decade, Inc.


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Leadership Road Sign

January is Trustworthy Leadership Month

according to Trust Across America’s


2014 Calendar



A culture of trust cannot exist with an untrustworthy leader.

Trustworthy behavior must start at the top and flow down through every manager in any organization.



Over the next 52 weeks, you can build trust in your organization by thinking about, discussing and following the advice of the experts. These are the suggestions for the 5 weeks in January.


Week 1: Cultivate trust by deepening the conversation. Patricia Aburdene @PatriciaAburdene

Week 2: Employees learn to trust when leaders provide adequate information about decisions they’re making. Andy Atkins @InteractionAsc 

Week 3: What new or enhanced behaviors will you commit to practice to engender trust? William Benner

Week 4: Without trust, people give up on relationships and leave organizations. Ken Blanchard  @KenBlanchard

Week 5: Trust, like culture,  begins and ends at the very top. Andrea Bonime-Blanc @GlobalEthicist


Please share your comments and suggestions! Email:

Barbara Brooks Kimmel, Executive Director, Trust Across America – Trust Around the World

Editor  Trust Inc. Strategies for Building Your Company’s Most Valuable Asset

Trust Inc.

Trust Inc.

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How does one say “Thank you” to friends and colleagues who have helped foster trustworthy relationships?

We hope you enjoy our 2014 Weekly Reflections on Organizational Trust, another collaborative effort of the contributors to our new book  Trust Inc., our Alliance of Trustworthy Business Experts, and friends of Trust Across America – Trust Around the World. (Listed alphabetically)

If you are receiving this gift, we know that trust is important to you, and we hope you will share it with your audience.

Thank you to all who have assisted Trust Across America – Trust Around the World in building organizational trust.

May we continue to make progress in 2014.

With much gratitude and trust!

Barbara Brooks Kimmel

PS- This poster prints 11×14.




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News Release

For Immediate Release

For Additional Information contact:

Barbara Kimmel

Executive Director

Trust Across America



Trust in Business Essential for 2013:

Global Experts Join Forces to Combat Trust Crisis


Chester, N.J.  January 3, 2013—After a well-documented 10+ years of declining trust in government, business and the media, Trust Across America (TAA) ( and its ambassadors are launching the Campaign for Trust™, a two-year initiative to reverse this cycle.  “As the leaders in information, standards, data and the Who’s Who of trustworthy business, this is the next step in our initiative that began in 2009,” said Barbara Brooks Kimmel, a Co-founder and the Executive Director.

In the fourth quarter of 2012 TAA created The Alliance of Trustworthy Business Experts (ATBE) to collaborate in advancing the cause of trustworthy business through the creation of trust tools and communications outreach. Over 100 global thought leaders from Fortune 500 companies; leading academic institutions; global media and consulting have joined since the mid-October launch.

Much of the work of the alliance will be via strategic partnerships with our Founding Members listed alphabetically: Patricia Aburdene (Co-author of Megatrends 2000); William Benner (WW Consulting); Randy Conley (The Ken Blanchard Companies); Stephen M.R. Covey (Franklin Covey-Speed of Trust); Linda Fisher Thornton (Leading in Context); Bahar Gidwani (CSRHub); Charles Green (Trusted Advisor Associates); Nadine Hack (beCause Global Consulting); Michael Hopkins (MHC International); Gary Judd (Franklin Covey-Speed of Trust); Barbara Kimmel (Trust Across America); Jim Kouzes (The Leadership Challenge); Deb Krizmanich (Powernoodle); Mike Krzus (Co-author of One Report); Greg Link (Franklin Covey-Speed of Trust); Linda Locke (Reputare Consulting); Edward Marshall (Author Building Trust at the Speed of Change); Jon Mertz (Thin Difference); Deb Mills-Scofield (Innovanomics™); Robert Vanourek (Triple Crown Leadership); and Bob Whipple (Leadergrow Inc.).

According to Kimmel, “We will be assembling a Trust Toolbox™ in 2013 to assist businesses in building trust with their stakeholders. Collaborative projects in development include the publication of a book- Trust Inc.: Strategies for Building Your Company’s Most Valuable Asset, a collection of short essays from our global thought leaders; the Trust Directory™ designed for companies who seek advice and counsel; the creation of trust assessments; the development of a Trust Index™; educational Trust Talks™; a monthly publication called the Trust Sheet ™, announcing trust alliance member news from around the world; and the opening of our online Trust Store™, a virtual one-stop shop for trust products.”

Kicking off the campaign will be the January 14 announcement of Trust Across America’s 3rd annual Top Thought Leaders in Trustworthy Business. Our 2013 recognition list will honor the late Dr. Stephen R. Covey, whose professional accomplishments in the field of trust were instrumental to the founding of the Trust Across America initiative four years ago.

According to Amy Lyman co-founder of Great Place to Work Institute and author of The Trustworthy Leader, “The evidence is irrefutable. Cultures of trust, created by leaders who are credible, respectful and fair bring with them significant economic, social, community and environmental benefits. It is what every employee wants and what every business leader should strive for.” Trust Across America, through its new trust alliance, hopes to develop the requisite tools to enhance cultures of trust, and encourages those interested in furthering the cause of trustworthy business to join the alliance.



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